Shareholder communications
87 The affidavit evidence discloses that Essential has retained a 'professional proxy solicitation firm', Morrow Sodali, to provide shareholder engagement services in relation to the Scheme.
88 In theory there is no issue with shareholders being contacted by such service providers for the purpose of encouraging voter engagement and turnout. However, in a number of recent cases the court has effectively required approval of call scripts. In the present case, draft call scripts were before this Court. However, comments from ASIC and the response of Essential's solicitors to those comments were also before the Court, and it is apparent that the call scripts are to be revised. Therefore there was no script before the Court in a form that could be approved in any event.
89 However, as the issue occupied some time at the hearing, I will make some brief observations, acknowledging that any question that arises might be addressed more fully by way of any supplementary disclosure application (as, for example, in Tawana Resources NL, in the matter of Tawana Resources NL (No 2) [2018] FCA 1724) or at the second hearing.
90 It is apparent from the authorities that particularly in the case of schemes that target shares held by a large number of shareholders, the scheme proponents may retain corporate communication firms to embark on a calling campaign. This might involve establishment of a call centre to approach shareholders in advance of any proposed transaction, but might also relate to calls during the period after a scheme is propounded and prior to the shareholder meeting. The call centre will potentially receive inbound calls from shareholders who have questions, but may also involve a proactive programme of outbound calls. Call scripts are prepared for use in those calls.
91 In Dragontail Systems Limited, in the matter of Dragontail Systems Limited [2021] FCA 834 Halley J, in addition to making a number of standard orders convening a scheme meeting, made an order requiring telephone communications with shareholders to be made in accordance with an approved script. These calls had a specific purpose, which was to follow up those shareholders who had not returned a form that was needed in connection with an exemption from withholding tax, and in circumstances where it was recognised that some information was to be amended: at [25]. The reasons do not otherwise address whether an order approving a script must necessarily be obtained.
92 In Re Galaxy Resources Ltd; Ex Parte Galaxy Resources Ltd [No 2] [2021] WASC 314, Hill J was informed at the second court hearing (to approve the scheme) about a shareholder information line run by a communications company. This line had been used to answer calls from shareholders, but also to make calls to ensure that they were aware of the scheme meeting and the relevant dates for lodging proxy forms. There were 'canvassing scripts' used for both receiving calls from shareholders and making calls to them and it was stressed that the scripts should not be departed from. The scripts were consistent with the information in the scheme booklet that had previously been approved for despatch to shareholders. Her Honour acknowledged that the purpose of the calls was to encourage shareholders to vote, and that such purpose was appropriate as there had been low turnout to previous general meetings of shareholders. Having reviewed the scripts, her Honour said there was nothing in them to cause concern and they were consistent with the disclosure in the scheme booklet.
93 Her Honour observed, however, that in her view it would have been preferable for any intention or proposal to canvass shareholders to be drawn to the attention of the Court at the first hearing and for approval to be sought as to the script. Her Honour referred to Dragontail Systems Limited in that regard. Her Honour also observed that such an approach was consistent with views previously expressed by the courts that where a meeting is convened under s 411 of the Corporations Act, only information approved by the court should be given to members. But since the scripts before her Honour were consistent with the scheme booklet, the calls did not constitute a reason not to approve the scheme.
94 Her Honour reiterated this view in Re Western Areas Ltd; Ex Parte Western Areas Ltd [2022] WASC 193. This related to a first court hearing. There, the company had submitted scripts that were to be used by a 'proxy solicitation agent'. Again, the scripts were consistent with the disclosures in the scheme booklet and were approved by the Court.
95 In In the matter of ResApp Health Ltd [2022] NSWSC 1014 (Black J), the issue arose in a more pointed manner. In this case, after the Court had made orders under s 411 of the Corporations Act convening a meeting, the company made an announcement to the ASX that was selective, pointing out the advantages of the scheme but not specifically its disadvantages. After ASIC raised concerns about the ASX announcement, the company made a further announcement to the ASX clarifying the position. Against that backdrop, the company then approached the Court to approve a script for telephone calls to be made to shareholders by a third party on behalf of the company. ASIC had made comments on the script. The Court refused to make orders in chambers as asked, noting that 'aspects of it appeared to be advocacy for the scheme as distinct from a balanced provision of information to shareholders in respect of the scheme': at [13]. The company then revised its script and sought a relisting.
96 Black J addressed the applicable principles as to disclosure beyond the approved explanatory statement as follows:
[15] I now turn to the well-established authorities concerning these issues. In Re Centro Retail Ltd [2011] NSWSC 1321, Barrett J emphasised (at [7]) the duty on a company and its directors to ensure that information placed in the hands of members before a meeting was complete as to material matters and fully and fairly informed them of what was to be considered at the meeting, and was not misleading or deceptive. His Honour also emphasised (at [10]), by reference to earlier authority, that, where the Court has ordered the convening of a meeting and has approved an explanatory statement (as, I interpolate, had occurred here), the company should not dispatch additional explanatory material without first obtaining Court approval.
[16] Many subsequent cases emphasise the principle that, if the Court has ordered the convening of a scheme meeting and approved an explanatory statement, its approval should be sought before additional explanatory material is dispatched, including at least Re Trust Company Ltd [2013] NSWSC 1946 at [6]-[8]; Re Investa Listed Funds Management Ltd [2016] NSWSC 344 at [4]; Re Investa Listed Funds Management Ltd [2016] NSWSC 369 at [1]; Re Billabong International Ltd (No 2) [2018] FCA 496; Re Tawana Resources NL (No 2) [2018] FCA 1724 at [18]; Re Prime Media Group Ltd [2019] NSWSC 1888; and Re Walsh and Company Investments Ltd [2020] NSWSC 1746 at [66]. In Re Walsh and Co Ltd above at [66], I also dealt with the question where, by inadvertence in that case, there had been communications with shareholders which had not been approved by the Court, and observed that the ultimate question was whether the manner in which those communications had occurred had compromised the integrity of the voting process at the scheme meeting. That question will also arise here and will be a matter to be addressed at the second Court hearing.
[17] The need for the Court's approval of reminder to vote emails and investor presentations has also been noted in subsequent cases, including those to which I referred in Re Tabcorp Holdings Ltd [2022] NSWSC 448 at [22]. In that case, I accepted a submission of Senior Counsel that approval would generally be given to such communications, where the content of a proposed presentation 'largely mirrors that contained, in more detail, in the [scheme] booklet and it prominently directs recipients to read the [scheme] booklet before making any voting decision in respect of the proposed [scheme].' Plainly, however, that proposition depends upon the fairness of the applicable summary and the fact that it does not, for example, highlight advantages rather than disadvantages of the proposed scheme.
97 His Honour proceeded to approve the revised script that addressed the issues of selectivity in the previous version, noting that in its revised form it fairly provided information to shareholders about both advantages and disadvantages. It had suitable qualifications, drew attention to the independent expert's report and emphasised the desirability of reading that report and the scheme booklet. It encouraged shareholders to vote, but this was considered a legitimate inquiry, given the headcount requirement for an effective shareholder approval.
98 In Re Vimy Resources Ltd (No 2) [2022] WASC 257, Strk J, having examined the various authorities in some detail, adopted the approach in Galaxy Resources (No 2) and Western Areas Ltd, and concluded that call scripts should be approved by the Court, noting however that it is those scripts that are prepared for 'substantive communications' where prior approval should be sought. Her Honour acknowledged that some calls might be answered by simply referring callers to the appropriate parts of the scheme booklet, in which case it might not be necessary for disclosure to be made to the Court, nor for approval to be sought or secured: at [76]-[96].
99 I accept that it is important that the fact and nature of intended communications with shareholders should be disclosed for the purpose of the first court hearing, regardless of whether a formal order approving any script or other communication is sought at that time.
100 Where information intended by those communications is of a substantive nature and relevantly departs or deviates from the information contained in the scheme booklet, a matter that must be carefully considered by the proponents and their legal representatives, then formal approval from the Court for its use or distribution should be sought. Absent such a course, in a context where the Court is asked to approve or has approved the despatch of the scheme booklet, any such additional communications may constitute interference with 'the Court-approved message': Re Centro Retail Ltd (in its capacity as responsible entity of Centro Retail Trust) [2011] NSWSC 1321 at [11] (Barrett J).
101 Such a regime is unlikely to capture every post-despatch communication. Nor should it be required to do so. Some communications may be of no more than an administrative or ancillary nature. Some may do no more than encourage shareholders to exercise their right to vote, and direct them to the Scheme Booklet. It is not possible to anticipate all scenarios. Telephone campaigns carry the prospect that outbound conversations might unintentionally go off-script. Inbound conversations that shareholders might initiate also carry such risk. It is of course appropriate that shareholders seek out further information if they have questions or concerns, and indeed the scheme booklet would ordinarily invite them to do so.
102 It is for the scheme proponents to remain alive to the nature of communications about a scheme with shareholders. In the present case, where I have been informed about the intention that a script be finalised and deployed, I would expect that Essential will either seek orders as to supplementary disclosure or provide me with evidence at the second court hearing as to the nature of relevant communications that have occurred. Essential's legal representatives are well aware of the risks that might present at the second court hearing if any issue arises as to whether information provided to shareholders was new, misleading or otherwise deviated from the information in the court-approved Scheme Booklet. Any such issue may provide a ground for resisting the ultimate approval of the Scheme at the second court hearing.
103 Separately, I note that the Scheme Booklet the subject of this application reinforces in a number of places that it is important that shareholders read it. Shareholders are reminded on the front page of the Scheme Booklet and within its contents as an 'Important Note' that they are to read the Scheme Booklet in full carefully. A recommendation to read the Scheme Booklet in its entirety is repeated in a number of places.
104 The shareholders are also informed in the Scheme Booklet that where the Court has ordered that the scheme meeting be convened, it does not mean that the Court has endorsed the Scheme, has formed a view as to how shareholders should vote or is responsible for the Scheme Booklet.
105 Shareholders are also encouraged to seek independent financial, legal and taxation advice before making any investment decision in relation to their shares in Essential.