austlii:cth/ATMO/2026/49
General information, not legal advice.
ATMO
2026-03-24
Original judgment source is linked above.
The Applicant filed the Opposed Trade Mark after receiving this correspondence from the Opponent, and has persisted with the application.
(1) Unless subsection (3) applies to the proceedings, the Registrar must, at the end, decide:
(b) to register the trade mark (with or without conditions or limitations) in respect of the goods and/or services then specified in the application;
having regard to the extent (if any) to which any ground on which the application was opposed has been established.
Class 42: Services in class 42 relating to the operation of restaurants, cafes, sushi bars, takeaway food outlets and fast food outlets
Class 16: Paper; cardboard; printed matter in this class including menus, napkins, table cloths, place mats, coasters, stationery, signs and publications; packaging of paper or plastic materials including chopstick holders
Class 43: Provision of food and drinks; restaurant services; take-away (fast-food) services; catering services; sushi bars; snack bars; food preparation services; food cooking services
Evidence and/or other circumstances provided under subsection 41(4).
Class 29: Meat, fish, poultry and game; meat extracts; preserved, dried and cooked fruits and vegetables; jellies, eggs; milk and milk products; edible oils and fats
Class 32: Mineral and aerated waters and other non-alcoholic beverages; fruit beverages and fruit juices; syrups and other preparations for making beverages
Evidence and/or other circumstances provided under subsection 41(4).
Class 16: Paper, cardboard and goods made from these materials, not included in other classes; printed matter; plastic materials for packaging (not included in other classes)
Class 29: Meat, fish, poultry and game; meat extracts; preserved, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs; milk and milk products; edible oils and fats
Class 30: Coffee, tea, cocoa and artificial coffee; rice; tapioca and sago; flour and preparations made from cereals; bread, pastry and confectionery; edible ices; sugar, honey, treacle; yeast, baking-powder; salt; mustard; vinegar, sauces (condiments); spices; ice; sushi
Class 32: Beers; mineral and aerated waters and other non-alcoholic beverages; fruit beverages and fruit juices; syrups and other preparations for making beverages
Class 35: Advertising; business management; business administration; office functions; retailing services; loyalty programmes; organisation and management of customer loyalty programmes; sales promotions through customer loyalty programmes (for others); organisation, operation and supervision of customer loyalty schemes
[1] Unless otherwise stated, each reference to a section is a reference to a section of the Trade Marks Act 1995 (Cth) ('Act') and each reference to a regulation is a reference to a regulation in the Trade Marks Regulations 1995 (Cth) ('Regulations').
[2] Food Channel Network Pty Ltd v Television Food Network GP [2010] FCAFC 58, [32] (Keane CJ, Stone and Jagot JJ).
[3] Telstra Corporation Limited v Phone Directories Company Pty Ltd [2015] FCAFC 156, [133] (Besanko, Jagot and Edelmann JJ).
[4] Southern Cross Refrigerating Co v Toowoomba Foundry Pty Ltd ('Southern Cross') [1954] HCA 82, [4] (Kitto J).
[5] [2023] HCA 8 (Kiefel CJ, Gageler, Gordon, Edelman and Gleeson JJ).
[6] [2023] FCA 482, [55] (Jackman J).
[7] Swancom Pty Ltd v The Jazz Corner Hotel Pty Ltd [2022] FCAFC 157, [69] (Yates, Abraham and Rofe JJ).
[8] Cooper Engineering Co Pty Ltd v Sigmund Pumps Ltd [1952] HCA 15; (1952) 86 CLR 536, 538 (Dixon, Williams and Kitto JJ).
[9] Australian Woollen Mills Ltd v F S Walton & Co Ltd [1937] HCA 51; (1937) 58 CLR 641, 658 (Dixon and McTiernan JJ) ('Australian Woollen Mills').
[12] C A Henschke & Co v Rosemount Estates Pty Ltd [2000] FCA 1539; (2000) 52 IPR 42, 62 [43] (Ryan, Branson and Lehane JJ).
[13] Shell Co of Australia Ltd v Esso Standard Oil (Australia) Ltd [1963] HCA 66, [5] (Windeyer J).
[14] Coca-Cola Company v All-Fect Distributors Ltd [1999] FCA 1721; (1999) 96 FCR 107, 122 [39] (Black CJ, Sundberg and Finkelstein JJ) quoting Pioneer Hi-Bred Corn Co v Hy-Line Chicks Pty Ltd [1978] 2 NZLR 50, 62 (Richardson J).
[15] Campomar Sociedad Limited v Nike International Limited [2000] HCA 12; (2000) 202 CLR 45, 79 [83] (Gleeson CJ, Gaudron, McHugh, Gummow, Kirby, Hayne and Callinan JJ).
[16] Registrar of Trade Marks v Woolworths Ltd [1999] FCA 1020, [50(ii)] (French J) restating principles from Southern Cross (n 4), 594-595.
[17] Australian Woollen Mills Ltd (n 9).
[18] Hashtag Burgers Pty Ltd v In-N-Out Burgers Inc [2020] FCAFC 235; (2020) 385 ALR 514, 533 [67] (Nicholas, Yates and Burley JJ) citing Australian Woollen Mills (n 9), 657.
[19] [2007] FCAFC 42, [22] (Lindgren, Emmett and Finkelstein JJ).
[20] Conde Nast Publications Pty Ltd v Virginia Taylor [1998] FCA 864 (Burchett J); PDP Capital Pty Ltd v Grasshopper Ventures Pty Ltd ('PDP Capital') [2021] FCAFC 128 (Jagot, Nicholas and Burley JJ).
[21] Stone & Wood Group Pty Ltd v Intellectual Property Development Corporation Pty Ltd [2018] FCAFC 29; (2018) 129 IPR 238, [66] (Allsop CJ, Nicholas, Katzmann JJ).
[22] Re Frigiking Trade Mark [1973] RPC 739, 752 (Ch D).
[23] The Agency (n 6), [73] (Jackman J).
[24] Combe International Ltd v Dr August Wolff GmbH & Co KG Arzneimittel [2021] FCAFC 8, [78] (McKerracher, Gleeson and Burley JJ).
[25] [2016] ATMO 76 (Hearing Officer M. Kirov).
[26] Bed Bath 'N' Table Pty Ltd v Global Retail Brands Australia Pty Ltd [2025] HCA 50 (Gageler CJ, Gordon, Edelman, Jagot and Beech-Jones JJ); The Agency (n 6), [63]; PDP Capital (n 20) and Telstra Corporation Limited v Phone Directories Company Australia Pty Ltd [2015] FCAFC 156, [180]-[181] (Besanko, Jagot and Edelman JJ).
[27] Macquarie Dictionary (online at 18 March 2026) 'sushi train'.
[28] [1978] HCA 11; 140 CLR 216, 229.
[29] [2000] FCA 1335, [81].
[30] ConAgra Inc v McCain Foods (Australia) Pty Ltd [1992] FCA 159, [77] (Lockhart J) ('ConAgra').
[31] Qantas Airways Limited v Edwards [2016] FCA 729, [160] (Yates J).
[32] [2019] FCA 923, [83].
[34] ConAgra (n 30), [15]; Renaud Cointreau & Cie v Cordon Bleu International Ltee [2001] FCA 1170, [75] (Moore, Tamberlin and Goldberg JJ).
[35] Le Cordon Bleu BV v Cordon Bleu International Ltee [2000] FCA 1587, [91] (Heerey J).
[36] [1979] RPC 410, 423 (citation omitted).
[38] Insight Radiology Pty Ltd v Insight Clinical Imaging Pty Ltd [2016] FCA 1406; (2016) 122 IPR 232, [76] (Davies J).
[39] Australian Postal Corporation v Digital Post Australia [2013] FCAFC 153, [70] (North, Middleton and Barker JJ).
[40] Tivo Inc v Vivo International Corporation Pty Ltd [2012] FCA 252, [105] (Dodds-Streeton J).
[41] [2010] ATMO 5, [39]
[42] Berlei Hestia Industries Ltd v Bali Co Inc [1973] HCA 43, [11] (Mason J).
[43] Parkdale Custom Built Furniture Pty Ltd v Puxu Pty Ltd [1982] HCA 44; (1982) 149 CLR 191, 198 (Gibbs CJ); Monster Energy Company v Mixi Inc [2020] FCA 1398, [33] (Stewart J); Ownit Homes Pty Ltd v Ownit Conveyancing Pty Ltd [2005] ATMO 47, [36] (Hearing Officer T. Williams)
[44] [1989] FCA 506, [40] (French J).
[45] Primary Health Care Limited v Commonwealth of Australia [2017] FCAFC 174 [410] (Rangiah J).
[46] Fry Consulting Pty Ltd v Sports Warehouse Inc (No 2) [2012] FCA 81, [164] (Dodds-Streeton J) ('Fry Consulting').
[47] [2013] FCA 478, [62].
[51] [2009] ATMO 26, [12] (Delegate Nancarrow).
Sushi Jiro IP Pty Ltd
Sushi Jiro Train [2026] ATMO 49
(2020) 385 ALR 514
(2016) 122 IPR 232
(1982) 149 CLR 191
(2000) 52 IPR 42
(2018) 129 IPR 238
(1952) 86 CLR 536
(1937) 58 CLR 641
(1999) 96 FCR 107
(2000) 202 CLR 45