Parity and comparable decisions
130 While there have been numerous penalty judgments in this Court concerning related contraventions by other airlines in a number of overseas locations, all of these are distinguished by the fact that the respondent airlines admitted liability many years ago. Indeed some, such as Qantas and British Airways, admitted their liability prior to the commencement of proceedings: see Australian Competition and Consumer Commission v Qantas Airways Limited [2008] FCA 1976; (2008) 253 ALR 89 at [5]; Australian Competition and Consumer Commission v British Airways PLC [2008] FCA 1977 at [5].
131 The most relevant comparators for consideration in this proceeding are the three airlines that admitted liability just before, or shortly after, the commencement of the hearing. These are Cathay Pacific Airways Ltd (Cathay Pacific), Thai Airways International Public Company Limited (Thai Airways) and Singapore Airlines Cargo Pte Ltd (Singapore Airlines): see Australian Competition and Consumer Commission v Cathay Pacific Airways Ltd (No 3) [2012] FCA 1392 ("Cathay Pacific judgment") at [3]; Australian Competition and Consumer Commission v Thai Airways International Public Company Limited [2012] FCA 1434 ("Thai Airways judgment") at [5]; and Australian Competition and Consumer Commission v Singapore Airlines Cargo Pte Ltd [2012] FCA 1395 ("Singapore Airlines judgment") at [3].
132 Each, like Air New Zealand, was a significant and well known participant in the carriage of goods, with approximate market shares of:
(1) 8% for Cathay Pacific for air cargo to and from Australia in 2004;
(2) 4% for Thai Airways for air cargo to and from Australia in respect of a penalty period between 2003 and 2005; and
(3) 12% to 14% for Singapore Airlines for air cargo to and from Australia in respect of contravening between 2002 and 2007.
133 In comparison, Air New Zealand had a market share of 5% to 6.2% for air cargo to Australia between 2004 and 2007.
134 Air New Zealand's annual global revenue was NZ$3.5 billion for the 12 months ending 30 June 2004, compared with US$5.5 billion in the 2004 calendar year for Cathay Pacific, AUD$5.3 billion in the financial year ending 30 September 2005 for Thai Airways, and US$6.68 billion over three years between 2003 and 2006 for Singapore Airlines. Of the four airlines, only Thai Airways was in financial difficulty at the time of the penalty hearing, and was allowed five years to pay its penalty as a consequence.
135 Cathay Pacific is a particularly significant comparator as it is the only airline that has been penalised (1) for conduct concerning the Hong Kong-Australia market (for attempting to make an arrangement with Qantas not to undercut the freight prices offered by the other airline) and (2) in respect of insurance surcharges in the Singapore-Australia market (as a participant in the same cartel as Air New Zealand). Cathay Pacific was penalised $4 million for attempting to agree with Qantas to fix overall freight prices on the Hong Kong to Australia route. It was also penalised $7.25 million for its participation in fixing both fuel and insurance surcharges in the Singapore-Australia market.
136 Thai Airways was relevantly penalised $7.5 million for its participation in fixing fuel surcharges, security surcharges and customs fees in the Indonesia-Australia market. Singapore Airlines was penalised $8 million for its participation in the same cartel arrangements. Thai Airways' participation in the arrangement was for about two years, and Singapore Airlines' was for about four years.
137 The parties submitted that, when comparing the penalties imposed on Cathay Pacific, Thai Airways and Singapore Airlines to what is appropriate for Air New Zealand, the following must be borne in mind:
(1) The other contravenors settled before what was a very long and expensive trial, both for the Court and the regulator and, as a result, the penalties they paid included a discount for cooperation. No discount is proposed to be applied to Air New Zealand for early settlement.
(2) Unlike the other airlines penalised to date, Air New Zealand's Manager of Global Cargo Sales (based in New Zealand), Mr Gregg, was found to have known of and approved the participation of his subordinates in the dealings resulting in the understandings. However, as noted above, he did not have a significant role in the determination of the surcharges and his evidence was that he misunderstood an aspect of those dealings.
(3) The Hong Kong-Australia market was larger than the Singapore-Australia market between 2004 and 2007, and larger than the Indonesia-Australia market, in terms of the volume and value of goods carried and the surcharges imposed. Cathay Pacific was ordered to pay a penalty of $4 million for a single unsuccessful attempt by mid-level executives to fix overall prices on the Hong Kong route with Qantas. Air New Zealand's price fixing was in respect of the fuel surcharge only, was successful, and continued for two and a half years.
138 Many of the above considerations are also apposite to Air New Zealand's conduct in giving effect to the Singapore ISS Understanding. Cathay Pacific was penalised $7.25 million in respect of approximately three years of fixing security surcharges and two years of fixing fuel surcharges in the Singapore-Australia market. Like Air New Zealand, the benefits to it from the arrangement were almost entirely on surcharge revenue on cargo from Singapore to ports other than Australia. The amounts generated on freight to Australia by those contraventions were assessed to be approximately equal, but a single penalty for both was ordered.
139 In considering the present conduct, it is significant to note that the fuel surcharge arrangements entered into by other airlines (other than Air New Zealand) in Singapore, as in other jurisdictions, required monitoring of the fuel prices and index, engagement with the local airline representatives at and around the time the index was likely to move, engagement with customers in relation to the agreed time of implementation and a decision on each occasion to implement in accordance with the arrangement. The insurance surcharge, on the other hand, was simply 'set and forget': once imposed the surcharge effectively remained in place in Singapore without further action required. Accordingly, it is appropriate to attribute somewhat less than half of the penalty paid by Air New Zealand to the insurance surcharge contravention.
140 In relation to Singapore, Air New Zealand was of course only found to have contravened in respect of the ISS; the Court not finding that it had also entered into the fuel surcharge cartel there.
141 In determining the appropriate penalty for giving effect to provisions the Singapore ISS Understanding, and in assessing the parity of the agreed penalty to penalties in other cases, the factors above must be balanced against the fact that Air New Zealand was, and is, a smaller participant in Singapore and enjoys a lesser presence in Australia than Cathay Pacific. As set out above, Air New Zealand's market share of air freight between Singapore and Australia was between 0 and 0.02%, and it only received NZ$1,829 in revenue from the insurance surcharge during the relevant period. Further, as set out above, Air New Zealand had lower global revenue than Cathay Pacific and Thai Airways, which increases the relative deterrent effect of any resulting penalty. The amount of penalty Cathay Pacific was ordered to pay also related to conduct which spanned approximately three years (within the time available for penalty) rather than two and a half.
142 Finally, the ACCC has decided, unlike in all the cases previously determined, not to pursue injunctions against Air New Zealand. This is in significant measure a result of the time that has passed since the contraventions. While the decision by Air New Zealand to dispute the alleged contraventions should not result in more favourable treatment by the Court, Air New Zealand has not in the last 12 years engaged in any conduct that has come to the ACCC's attention as possibly contravening the Act. More significantly, the ACCC has been satisfied that there has been a very significant change of culture within Air New Zealand and its attitude to compliance, manifested by the attitude of its new General Counsel. Since the High Court's judgment, it has conducted itself in a commendable fashion, particularly in the cooperation it has demonstrated and effort it has made in dealing with the question of penalties, including providing material for use in the penalty process. The ACCC considers it has genuinely accepted that its conduct was wrong and unacceptable and that it is genuinely contrite.