The penalties
30 Section 76 directs the Court to have regard to all relevant matters in determining penalty including the nature and extent of the act or omission and of any loss or damage suffered as a result of it, the circumstances in which it took place, and whether the respondent has previously been found by the Court in proceedings under Part VI or Part XIB of the Act to have engaged in similar conduct. It is well established that the following additional considerations are also relevant:
whether the conduct was intentional, deliberate, systematic or covert;
whether senior management were involved;
the period over which the conduct took place;
the need to deter the company and others from engaging in conduct of this kind.
the degree of power that the contravening company has in the relevant market, as evidenced by its market share and ease of entry into the market;
the economic effects of the conduct including its effects on the operation of the relevant market;
the size and financial position of the contravening company;
whether the company has a corporate culture conducive to compliance with the Act;
whether the company has shown disposition to cooperate with the regulator;
See NW Frozen Foods 71 FCR 285 at 292 and J McPhee & Son (Australia) Pty Ltd v Australian Competition and Consumer Commission (2000) 172 ALR 532.
31 Cathay's conduct occurred against a background of collusive behaviour in the international airline freight trade that began in 1997 after a substantial rise in the global price of aviation fuel which prompted Lufthansa to levy a "fuel surcharge" across its entire route network. Members of the peak airline industry body, the International Air Transport Association ("IATA"), then resolved to prepare and publish a fuel price index. Cathay was a member of IATA at the time. The fuel price index measured movements in the price of aviation fuel and provided a methodology for the calculation of a fuel surcharge calculated by volume of air freight which it was envisaged members would impose. But IATA advised its members not to impose the surcharge until the resolution (Resolution 116ss) had received regulatory approval including from the United States Department of Transportation. When the US Department of Transportation refused approval in March 2000, IATA stopped publishing its fuel price index and the following month it sent a memorandum to the members of the Cargo Tariff Coordinating Conferences, including Cathay, advising them that "the requisite government approvals" had not been received and that circulation of the index would be discontinued. A week later, on 14 April 2000, IATA sent a second memorandum to members of the IATA Cargo Committee, again including Cathay, which, amongst other things, stated that its legal advisors were strongly of the view that IATA members could be exposed to "serious antitrust liability" if the index continued to be published and "affirmatively" advised against taking such action. It explained that the Department of Transportation had found Resolution 116ss to be "adverse to the public interest and in violation of the law". It continued:
If the carriers were to co-ordinate pricing by reference to the Index, whether pursuant to this disapproved Resolution or simply through de facto parallel pricing actions, that could be regarded as an illegal conspiracy in violation of applicable Competition laws…
32 Nevertheless, Lufthansa started publishing its own fuel price index which effectively replicated the IATA fuel price index and Lufthansa and several other airlines announced and charged fuel surcharges based on Lufthansa's methodology. Movements in the Lufthansa price index were monitored by other airlines and in Singapore served as a trigger for the meetings and discussions that led to the Singapore Understandings.
33 Cathay accepts that the contraventions are very serious, indeed, amongst the most serious. The conduct in each case was intentional and systematic, deliberately designed to prevent competition and maintain prices on the subject routes. Senior management were involved.
34 The contraventions involved in the Singapore Understandings extended over a period of nearly two years in the case of the fuel surcharges and about two years and seven months in the case of the IS surcharges (ignoring the conduct before the period of limitation began to run on 30 April 2003). In contrast, the conduct involved in the Hong Kong attempt occurred over a ten-day period. Unlike the Singapore Understandings, however, the admitted conduct was an attempt to fix the entire price on the supply of air cargo services on the route in question. Had the attempt been successful the parties agree that (as long as it lasted) it would have had a very significant impact on competition. Freight costs would have increased substantially or the opportunity would have been lost to import new goods into Australia, as higher transport prices would have made importing them uneconomical. On the other hand, any such agreement may have been short-lived or artificially high prices encouraged other companies to put freighters on the route and undermine the arrangement.
35 Cathay is a significant supplier of aviation services, employing in 2004 nearly 8,000 flight and nearly 7,500 non-flight staff in locations around the world and offering scheduled cargo and passenger services to 92 international destinations including Australia. At that time Cathay was responsible for the carriage of about 8% of air freight to and from Australia (based on weight). In the Singapore-Australia market, Cathay competitors included other major international carriers. Cathay had a large share of the Hong Kong-Australia market and "substantial influence" in dealings with other carriers but insufficient market power to force its proposed arrangement on Qantas. In the 2004 calendar year the Cathay Pacific Group had net assets of HKD 32.919 billion (USD 4.229 billion), a total turnover of HKD 42.761 billion (USD 5.482 billion) and net after-tax profit of HKD 4.516 million (USD 579 million). In the following year the figures had reduced somewhat but the net after-tax profit was still a very substantial HKD 3.468 billion or USD 445 million.
36 The revenue generated by other carriers from surcharges on cargo from Singapore to Australia including the major carriers party to the arrangement, during the period for which penalty is to be assessed, was in the order of $8.5 million. The only thing I have been told about the revenue generated by Cathay from such surcharges is that it was "insignificant". Still, the Singapore Understandings required Cathay's participation to be effective.
37 In relation to fuel surcharges, I was informed that the revenue derived from them does not show the actual loss to shippers or their customers but that without the understandings there would have been some price increases to cover the increased costs of fuel over the relevant period. I was also informed that the fuel surcharges may have forced some airlines out of some routes, allowing the remaining carriers operating on those routes to impose other increases with less constraint. These competitive outcomes cannot be known.
38 Nor is there any evidence of the proportion of the fuel surcharge that was ultimately borne by any particular consumer or business in Australia. But the parties jointly submitted that, as a general rule, the ultimate consumer will bear most if not all transport costs, in the price paid for the cargo and some of the costs may be absorbed by others in the supply chain like the wholesaler or retailer, both here and overseas.
39 I was given no information about Cathay's trade practices compliance policies at the time the contravening conduct occurred but it is self-evident that whatever policies Cathay may have had they were ineffective to prevent the conduct occurring or, it would seem, to inhibit the behaviour of senior management. Subsequently, I was told, Cathay has enhanced its training program for its employees around the world concerning competition and anti-trust laws, though in what way and with what potential impact is a complete mystery.
40 Still, I take into account in Cathay's favour the fact that it has not previously been found to have contravened the Act. Furthermore, Cathay must be given credit for making the admissions and agreeing with the ACCC on penalties. Cathay's cooperation has saved the regulator and the Court and therefore ultimately the community the cost and other burdens of litigating a complex, lengthy and expensive case. I also note that the ACCC accepts that Cathay's responses to the notices issued to Cathay for the provision of information pursuant to s 155 of the Act were "extremely full, frank and carefully prepared, in marked contrast with a number of other airlines against whom proceedings have been taken in respect of the air cargo cartel", which was of great assistance to the regulator in the course of its investigation.
41 These matters entitle Cathay to some leniency, although not as much as would be afforded if it had reached agreement at a much earlier point in time.
42 With respect to the Singapore Understandings the parties have agreed on an overall penalty of $7.25 million, with respect to the Hong Kong attempt, $4 million. These are hefty sums, particularly for a first offender, but I do not consider them oppressive, nor outside the appropriate range. Rather, they reflect the importance that must be given to both general and specific deterrence. As Heerey J explained in Australian Competition and Consumer Commission v J McPhee & Son (Australia) Pty Ltd (1998) ATPR ¶41-628; [1998] FCA 310 at 40,891-2:
This form of contravention commonly occurs in secret and between parties who seek a mutual benefit. The risk of detection is often low and the potential gain to the contravenors, and damage to the community, large. Therefore the penalty needs to be correspondingly high.
43 That brings me to the question of parity.
44 I have had regard to the penalties ordered in the other airline cartel cases and especially to Australian Competition & Consumer Commission v Japan Airlines International Co Ltd (2011) ATPR ¶42-352; [2011] FCA 365 ("the JAL case"), which was exclusively concerned with the Singapore Understandings. Penalties totalling $5.5 million were imposed in that case. There, as here, four contraventions were involved relating to fuel and IS surcharges. The fuel surcharge periods were comparable. The IS surcharge period, however, was nearly twice as long (one year and five months in the case of JAL and two years and seven months in the case of Cathay). Cathay's share of the Australian market (by weight) was significantly higher (8% as opposed to about 2%). But the most significant difference is in the levels of assistance and cooperation provided by the two corporations. In particular, the admissions of contravening conduct in the JAL case were made at a much earlier stage in the proceedings, indeed, before a defence had been filed, with a corresponding substantially higher saving of costs and resources. In contrast, Cathay only made admissions a week out from the hearing. The $5.5 million figure reflected a 20% discount for cooperation. The figure proposed in this case incorporates a discount of approximately 10% from a higher base line to reflect at least in part, no doubt, Cathay's higher market share. There is no true comparison with the conduct involved in the Hong Kong attempt.
45 The parties also agree on injunctive relief and about costs and, having now heard from counsel, I am satisfied that both injunctions serve a useful purpose and am content to make all the additional orders sought.
I certify that the preceding forty-five (45) numbered paragraphs are a true copy of the Reasons for Judgment herein of the Honourable Justice Katzmann.