Should the proposed penalties be imposed?
38 It remains for me to deal with the question of penalties. There is good reason to make orders that reflect the agreement of the parties. To do so saves both the Court and the regulator from incurring costs which, in the latter case, can be used to increase the prospect that other contraveners will be uncovered and brought before the Court: Mobil Oil at [53].
39 As Emmett J put it in Australian Competition and Consumer Commission v Malaysia Airline System Berhad (No 2) [2012] FCA 767 ("Malaysia") at [23]:
Clearly enough, litigation in relation to contraventions of Part IV of the Act is normally very complex, time-consuming and costly. It is therefore in the interests of the public for litigation under Part IV to be concluded in the shortest timeframe that is consistent with achieving justice between the parties. Provided that the Court is satisfied as to the terms of proposed orders, it is in the public interest for the Court to make orders on terms that are agreed between the parties, in order to encourage parties to assist the Commission in its investigations and achieve negotiated settlements. There is a public benefit in imposing agreed pecuniary penalties, if they are appropriate. Otherwise, parties would not be disposed to reach such agreements, because of the unpredictable risks involved. Further, making the public aware of the manner in which co-operation and assistance by parties is recognised encourages parties in breach to come forward to assist the Commission in its enforcement activities.
40 Emirates has admitted to six contraventions with respect to the Indonesia Understandings (in relation to arriving at and giving effect to the understandings about a fuel surcharge, a security surcharge and a customs fee) and to one contravention with respect to the DAS Attempt. This means that the total maximum penalty is $60 million with respect to the Indonesia Understandings and $10 million in the case of the DAS Attempt. Emirates, however, has no history of infractions of a similar kind and there are other factors that militate against penalties at the high end of the range.
41 Still, the proposed penalties are substantial. That is as it should be. Emirates's behaviour calls for substantial penalties and to have the necessary deterrent effect they must be so. Although they should not be oppressive, the penalties should send a strong message that this kind of behaviour is unlawful, will not be tolerated and must not be repeated. Emirates is a large, successful company and a major player in the aviation industry. In the last financial year it carried 34 million passengers and 1.8 million tonnes of cargo worldwide. In the 2005 financial year its total assets exceeded A$8.5 billion, its total operating revenue was A$5.166 billion and its net after tax income A$663 million. In the 2002 to 2006 financial years its global revenue from air freight services rose each consecutive year from a starting figure of A$560 million in the first year to A$1.495 billion in the last. The same pattern can be seen in the figures for revenue derived by Emirates from international air freight services supplied to and from Australia. In the 2001 calendar year Emirates's revenue totalled A$10 million. By the 2005 calendar year it had risen to A$45 million.
42 The conduct involved in connection with the Indonesia Understandings extended over a lengthy period of time. It occurred in circumstances in which it required for its success the participation of all major carriers in Indonesia. Senior staff at the Emirates station in Indonesia were involved in both securing and implementing the Understandings.
43 In relative terms the revenue generated by Emirates as a result of the surcharges and customs fees imposed on cargo from Indonesia to other countries including Australia during the relevant period was (at up to A$3 million) insignificant. Nevertheless, in the case of the fuel surcharges, it is common ground that the revenue derived from them does not disclose the actual loss to shippers or their customers. But for the Understandings, some increases in price would have been required to cover the increased cost of fuel during the relevant period. Furthermore, the parties jointly submitted that some airlines would have been forced to close certain routes, allowing the remaining air cargo carriers operating on those routes to impose other increases and the competitive outcomes of such action cannot be known.
44 The evidence does not reveal what proportion of the fuel surcharge was ultimately borne by any particular consumer or business in Australia. The parties agree, however, that, as a general rule, the ultimate consumer will bear most, if not all, transport costs in the price paid for the cargo and that others in the supply chain, such as a wholesaler or retailer, may absorb some part of the cost some part of the time.
45 In the DAS case, the conduct in question occurred on only two occasions, about three weeks apart. The ACCC accepts that the two episodes comprise a single course of conduct. But Emirates acknowledges that it was a very serious contravention. It is rightly described in the joint submissions as an attempt to fix a competitor's entire price (not merely surcharges) on the Australian exports, primarily mining equipment, to various African cities. Emirates sought to place pressure on DAS to induce it to agree not to undercut Emirates on price. Emirates was in a position of strength in relation to DAS as it relied on Emirates to transport cargo out of Perth. Moreover, in this case, very senior management were involved.
46 Emirates's annual revenue under its special prorate agreement with DAS was approximately A$280,000 per annum at around the time they attempted to reach an understanding. Its revenue from the carriage of air freight on its own account from Perth to African ports serviced by DAS was approximately A$730,000 per annum.
47 There can be no doubt that the conduct in question was in each case deliberate. It is not necessary that Emirates be shown to have known that the conduct involved a contravention of the law.
48 Whatever compliance policies Emirates had in place, they were evidently inadequate to prevent the conduct occurring.
49 Against these objective considerations, there are a number of facts that tell in Emirates's favour and mitigate the severity of the penalties that might otherwise be imposed.
50 First, as I have already mentioned, the Court has not previously found against Emirates. Nor has the ACCC previously instituted proceedings against it.
51 Secondly, since the events in question the parties state that Emirates's compliance policies have been "significantly revised". I was not informed about the nature of the revision save that "a substantially revised compliance manual has been prepared" and there is provision in it for "face-to-face" staff education on compliance with relevant competition laws "in order to instil a culture of compliance".
52 Thirdly, Emirates participated through its legal representatives in a series of discussions with the ACCC, which culminated in the agreed resolution of the proceeding. Emirates also assisted the ACCC in preparing documents for the Court, including the statement of admissions. Were it not for that cooperation, the parties would have tied up the resources of the Court in a lengthy, complex and expensive hearing. In the result, the parties have been spared substantial costs and valuable Court time has been released. This result is obviously of considerable community benefit, both directly and indirectly. On the other hand, it is important to recognise that the cooperation was late in coming. The agreement was only reached last month, by which time the proceeding had been listed for trial and most of the evidence (including all the ACCC's evidence in chief and Emirates's evidence) had been served.
53 The final consideration is the question of parity. A schedule of the decided cases involving air cargo arrangements or understandings is annexed to the judgment of Emmett J in the most recent of them, the Malaysia case. I have had regard to each of those decisions. It is abundantly clear that the penalties in this case have been agreed in the light of them. The highest penalties (totalling $20 million) were levied on Qantas after it admitted (before proceedings were instituted) that over a six year period, wherever it could, it imposed fuel surcharges pursuant to global collusive understandings: Australian Competition and Consumer Commission v Qantas Airways Ltd (2008) 253 ALR 89. Those penalties reflected a very substantial discount for early admissions and cooperation. But at approximately 24% of air freight to and from Australia (based on weight) Qantas's market share is far higher than Emirates's and the conduct in that case occurred over a longer period of time. Cargolux was fined $5 million for conduct involving an arrangement to fix fuel surcharges with Lufthansa and Air France/KLM but there the period involved was shorter (a little under three years) and the company's market share was much smaller (between 1 and 2%). See Australian Competition and Consumer Commission v Cargolux Airlines International SA (2009) ATPR ¶42-282. Korean Air Lines, which carried about 2% of the air freight to and from Australia, received a penalty of $5.5 million: Australian Competition and Consumer Commission v Korean Air Lines Co Ltd [2011] FCA 1360 (Stone J). The penalty imposed on Malaysia Airlines, which carried about 6% of the air freight to and from Australia in the relevant period, was $6 million. In these last two cases admissions were made after the institution of proceedings and the closure of pleadings.
54 This case is similar to Malaysia. The conduct in both cases concerns the Indonesia Understandings. The market share is similar. Each of the two airlines carried a comparable quantity of freight to and from Australia. In the Malaysia case it was 6%, here it is 5%. In both cases there was a level of cooperation with the regulator but admissions were made well after the institution of proceedings and, indeed, after the pleadings had closed. In both cases, changes were made to compliance policies after the contraventions had taken place. There are, however, three significant differences. First, although the admissions were late in Malaysia, they were made six months earlier than in this case, before the airline had put on any evidence. Secondly, the period over which the conduct took place was eight months longer here. Thirdly, in the Malaysia case the contravening conduct occurred only in Indonesia. The penalties for the Indonesia contraventions totalled $6 million. Given these differences, a $7 million penalty for the Indonesia contraventions in this case is appropriate.
55 As for the DAS Attempt, none of the previous decisions is really analogous. Each of them is concerned with surcharges imposed pursuant to arrangements made outside Australia. Although this was but an attempt and was only bilateral, it took place in Australia and had a more direct impact on Australian commerce. It was a blatant breach of the Act. In these circumstances a penalty of $3 million is not inappropriate.
56 It does not matter whether, absent the agreements, I might have come to different conclusions. What matters is whether I am satisfied that the amounts proposed are within the proper range. Of that I am.