Applicable principles
20 In Commonwealth v Director, Fair Work Building Industry Inspectorate [2015] HCA 46; 258 CLR 482 (the Agreed Penalties Case), the High Court emphasised that the primary purpose of civil penalties is to secure deterrence. In contrast to criminal sentences, they are not concerned with retribution and rehabilitation but are "primarily if not wholly protective in promoting the public interest in compliance": Agreed Penalties Case at [55] per French CJ, Kiefel, Bell, Nettle and Gordon JJ; see also at [110] per Keane J. This point was also emphasised by the High Court in Australian Building and Construction Commissioner v Pattinson [2022] HCA 13; 274 CLR 450 (Pattinson) at [15]-[16], [43], [45], [55] per Kiefel CJ, Gageler, Keane, Gordon, Steward and Gleeson JJ.
21 In many cases dealing with the imposition of a pecuniary penalty for contravention of the continuous disclosure obligation in s 674(2), reference has been made to the judgment of French J (as his Honour then was) in Australian Securities and Investments Commission v Chemeq Ltd [2006] FCA 936; 234 ALR 511 (Chemeq), where his Honour stated at [99]:
From the preceding discussion I extract the following factors relevant to the level of penalty for contravention of the continuous disclosure provisions. The list is non-exhaustive:
(1) The extent to which the information not disclosed would have been expected to and (if applicable) did affect the price of the contravening company's shares: s 674(2)(c).
(2) The extent to which the information, if not generally available, would have been discoverable upon inquiry by a third party: s 676(2).
(3) The extent (if any) to which acquirers or disposers of the company's shares were materially prejudiced by the non-disclosure: s 1317G(1A).
(4) The extent to which (if at all) the contravention was the result of deliberate or reckless conduct by the corporation.
(5) The extent to which the contravention was the result of negligent conduct by the corporation.
(6) The period of time over which the contravention occurred.
(7) The existence, within the corporation, of compliance systems in relation to its disclosure obligations including provisions for and evidence of education and internal enforcement of such systems.
(8) Remedial and disciplinary steps taken after the contravention and directed to putting in place a compliance system or improving existing systems and disciplining officers responsible for the contravention.
(9) The seniority of officers responsible for the non-disclosure and whether they included directors of the company.
(10) Whether the directors of the corporation were aware of the facts which ought to have been disclosed and, if not, what processes were in place at the time, or put in place after the contravention to ensure their awareness of such facts in the future.
(11) Any change in the composition of the board or senior managers since the contravention.
(12) The degree of the corporation's cooperation with the regulator including any admission of contravention.
(13) The prevalence of the particular class of non-disclosure in the wider corporate community.
22 In addition to these matters, other relevant considerations include the size of the contravening company: see Pattinson at [18], citing factors relevant to the assessment of penalty set out by French J in Trade Practices Commission v CSR Ltd [1990] FCA 762; [1991] ATPR ¶41-076 (CSR). Further, it is relevant to consider whether the contravenor has engaged in other conduct of a like kind. Having set out the factors referred to by French J in CSR, the plurality in Pattinson noted that these factors included matters pertaining to both the character of the contravening conduct and the character of the contravenor.
23 The plurality in Pattinson held (at [10], [38]) that the "notion of proportionality", in the sense in which that expression is used in the criminal law, could not be translated coherently into civil penalty regimes. The plurality (at [40]) approved the following statement of Burchett and Kiefel JJ in NW Frozen Foods Pty Ltd v Australian Competition and Consumer Commission [1996] FCA 1134; 71 FCR 285 (NW Frozen Foods) at 293:
[I]nsistence upon the deterrent quality of a penalty should be balanced by insistence that it 'not be so high as to be oppressive'. Plainly, if deterrence is the object, the penalty should not be greater than is necessary to achieve this object; severity beyond that would be oppression.
24 The plurality in Pattinson stated (at [41]) that it may therefore be accepted that s 546 of the Fair Work Act 2009 (Cth) (the pecuniary penalty provision there in issue) "requires the court to ensure that the penalty it imposes is 'proportionate', where that term is understood to refer to a penalty that strikes a reasonable balance between deterrence and oppressive severity".
25 The plurality in Pattinson considered the role of the prescribed maximum penalty, holding (at [10], [49]) that the Full Court of the Federal Court had erred in treating the maximum penalty as reserved for only the most serious examples of the relevant offending. At [50], the plurality said that "[c]onsiderations of deterrence, and the protection of the public interest, justify the imposition of the maximum penalty where it is apparent that no lesser penalty will be an effective deterrent against further contraventions of a like kind". The plurality stated at [53] that, in a civil penalty context, the relevance of a prescribed maximum penalty as a "yardstick" was explained by the Full Court of the Federal Court in Australian Competition and Consumer Commission v Reckitt Benckiser (Australia) Pty Ltd [2016] FCAFC 181; 340 ALR 25 at [155]-[156], where the Full Court said:
155 The reasoning in Markarian about the need to have regard to the maximum penalty when considering the quantum of a penalty has been accepted to apply to civil penalties in numerous decisions of this Court both at first instance and on appeal (Director of Consumer Affairs, Victoria v Alpha Flight Services Pty Ltd [2015] FCAFC 118 at [43]; Australian Competition and Consumer Commission v BAJV Pty Ltd [2014] FCAFC 52 at [50]-[52]; Setka v Gregor (No 2) (2011) 195 FCR 203; [2011] FCAFC 90 at [46]; McDonald v Australian Building and Construction Commissioner (2011) 202 IR 467; [2011] FCAFC 29 at [28]-[29]). As Markarian makes clear, the maximum penalty, while important, is but one yardstick that ordinarily must be applied.
156 Care must be taken to ensure that the maximum penalty is not applied mechanically, instead of it being treated as one of a number of relevant factors, albeit an important one. Put another way, a contravention that is objectively in the mid-range of objective seriousness may not, for that reason alone, transpose into a penalty range somewhere in the middle between zero and the maximum penalty. Similarly, just because a contravention is towards either end of the spectrum of contraventions of its kind does not mean that the penalty must be towards the bottom or top of the range respectively. However, ordinarily there must be some reasonable relationship between the theoretical maximum and the final penalty imposed.
26 After setting out that passage, the plurality in Pattinson (at [54]-[55]) emphasised two aspects of the Full Court's reasoning. The first was their Honours' recognition that the maximum penalty is "but one yardstick that ordinarily must be applied" and must be treated "as one of a number of relevant factors". The second was that the maximum penalty does not constrain the exercise of the discretion under s 546 of the Fair Work Act (or its analogues in other Commonwealth legislation), beyond requiring "some reasonable relationship between the theoretical maximum and the final penalty imposed".
27 The plurality in Pattinson recognised (at [45]) that principles relating to totality, parity and 'course of conduct' could be useful analytical tools in the context of civil penalties. In the present case, which concerns only one contravention, it is unnecessary to consider totality and 'course of conduct'.