I note that the profit (or loss) figures differ from those provided by DG Institute to the ACCC on 5 and 12 July 2023 (see [5] above). Ms Grubisa explained in her affidavit (paras 29-30) that the data which was provided in July 2023 was from DG Institute's Xero file, which was adjusted by its accountant in preparation for statutory accounting and reporting to the Australian Taxation Office.
38 It may seem surprising that a company offering professional services and which earned revenue in excess of $50 million over those seven financial years would have failed to make a profit overall and fell just short of breaking even. However, the ACCC did not put any submission to the effect that the financial statements of DG Institute were in any way erroneous and did not attempt to adduce any evidence to that effect. Mr Klopper, a consultant to DG Institute from September 2015 until December 2023, said that as the business relied heavily on the acquisition of clients, a large amount of money was expended on Facebook marketing, strategic relationships, joint ventures and marketing resources in order to get new customers: affidavit of 27.6.24 at para 7. For example, over $5,834,000 was spent on Facebook advertising in the financial years ended 30 June 2017 to 30 June 2023 (para 8). Mr Klopper also referred to the marketing and delivery model having been conducted through events, and Ms Grubisa and the events team travelled to major cities in Australia multiple times a year to deliver live education events, thereby requiring expenditure on travel, venue and accommodation costs (para 9). Mr Klopper also referred to DG Institute having looked at opportunities to expand the business into the USA and Asia, and Ms Grubisa and team members travelled overseas to explore those opportunities (para 10). At its peak, the DGI Group had over 45 employees (para 11). DG Institute's response of 29 October 2021 to the ACCC's s 155 notice indicated that DG Institute had more than 30 current and former employees and contractors (CB327-330). Mr Klopper said that in order to achieve growth in the business and the brand, any profits earned by DG Institute were re-invested in the business, in particular in marketing to acquire more customers (para 6).
39 In the year ending 30 June 2017, DG Institute earned sales income of $4,938,915, and made a net operating profit before income tax of $324,503 (CB660-1). Its largest items of expenditure were advertising and promotion in the amount of $1,030,348, commission paid in the amount of $628,994, consultants' fees in the amount of $515,466, contract payments of $494,926 and salaries and wages of $318,663. The notes to the balance sheet for that year show that the company lent $496,220 to Ms Grubisa (CB665).
40 In the financial year ended 30 June 2018, DG Institute earned sales revenue of $8,089,872, and made a net loss that year of $20,992 (CB684). The cost of sales is reported as a single line item of "Event Costs" of $5,468,717, and there are no notes to the profit and loss statement providing any breakdown of that figure. In the list of expenditure items additional to that line item, salaries and wages are recorded as $736,816. The notes to the balance sheet refer to a director's loan in the amount of $53,838, which I infer was a loan to Ms Grubisa. Curiously, the comparative column for 2017 has a nil amount for that director's loan (CB680), in contrast to the loan to Ms Grubisa of $496,220 recorded in the financial statements for the year ended 30 June 2017 to which I have referred.
41 For the year ended 30 June 2019, DG Institute earned revenue of $9,834,940 and nil net profit (CB711). The cost of sales was again recorded as a single line item of "Event Costs" of $4,737,061 (CB711). In the list of items of expenditure, employee expenses were recorded as $1,491,235. Payments to related parties are recorded as $1,078,214 paid for marketing expenses to Australian Investment & Migration Pte Ltd, and $463,924 in legal expenses paid to DGI Lawyers Pty Ltd (CB711 and 708). The balance sheet lists a number of loans to related parties, but there is no loan recorded to Ms Grubisa (CB707).
42 In the year ended 30 June 2020 (taking the figures from the comparative column in the following year's profit and loss statement at CB 744), DG Institute earned revenue of $9,696,416, and again recorded nil profit. It seems a remarkable coincidence that the company should have achieved a break-even position to the nearest dollar two years in a row, but the ACCC did not perform any analysis of the financial statements which might have thrown light on whether that was a "coincidence" that was not a coincidence. The event costs are recorded as $5,603,796 and employee expenses were $2,137,028.
43 In the year ended 30 June 2021, DG Institute earned revenue of $9,605,368 and achieved a net profit of $240,600 (CB744). The event costs were recorded as $4,553,193 and employee expenses were $2,751,306.
44 In the year ended 30 June 2022 (taking the figures from the comparative column in the following year's profit and loss statement at CB780), DG Institute earned revenue of $7,289,720 and made a loss of $719,394. The event costs were recorded as $4,497,345 and employee expenses were $1,839,993.
45 In the year ended 30 June 2023, DG Institute earned revenue of $4,145,962 and made a net profit of $167,558 (CB780). The event costs were recorded as $2,258,475 and employee expenses were $1,179,861.
46 As to Ms Grubisa's personal position, in answer to the ACCC's information request of 20 June 2023, the respondents' solicitors provided a spreadsheet showing the following (CB628 and 632):
Financial Year 2023 2022 2021 2020 2019 2018 2017
Dividend DGI Group $0 $80,000 $117,341 $80,000 $0 $0 $0
Other Investments $0 $2 $3,250 $6,719 $3,431 $0 $507
Gross earnings - DGI Group $0 $0 $0 $0 $91,625 $71,630 $0
Total Taxable Income $0 $80,002 $119,471 $86,719 $95,056 $71,630 $507