austlii:cth/ATMO/2025/215
General information, not legal advice.
ATMO
2025-10-17
Original judgment source is linked above.
DECISION OF A DELEGATE OF THE REGISTRAR OF TRADE MARKS WITH REASONS**
Re: Opposition by FORME WHOLE BODY PTY LTD to registration of trade mark application number 2432715 (class 44) - Forme- in the names of Mermaid Beach Radiology Pty Ltd and Kirralee Jo Sherif
Trade Marks Act 1995 (Cth) - opposition under section 52 - grounds of opposition under sections 58, 59 and 62A - no ground established - trade mark to proceed to registration
Mermaid Beach Radiology Pty Ltd and Kirralee Jo Sherif ('Applicants')
Class 44: Radiology services ('Applicants' Services')
[O]wnership may be acquired by the act of applying for registration of a trade mark even though the applicant has not previously used the mark and the mark has already been used outside Australia by someone else. However, the applicant's claim to ownership of the mark may be defeated if another person has previously used the mark, or a substantially identical mark, in Australia as a trade mark in relation to the same goods or services, or goods or services of the same kind, as those that are the subject of the application for registration.[9]
"FORME" - Forme Whole Body Pty Ltd (Forme Whole Body) was formed with the Applicant's knowledge while the Applicant and its ultimate owners were co-owners and directors of an incorporated joint venture business, Brisbane Radiology Pty Ltd, with the Opponent's ultimate owners. "Forme" was a proposed new business for that business. In breach of various duties including directors duties due to Brisbane Radiology Pty Ltd, the ultimate owner of the Applicant filed the application in its own name knowing full well it was a business to be pursued by the business.
The registration of a trade mark may be opposed on the ground that the applicant does not intend:
(a) to use, or authorise the use of, the trade mark in Australia; or
(b) to assign the trade mark to a body corporate for use by the body corporate in Australia;
in relation to the goods and/or services specified in the application.
I do not regard his Honour [Dixon J in The Shell Co of Australia Ltd v Rohm & Haas [1948] HCA 271] as meaning that an applicant is required, in order to obtain registration, to establish affirmatively that he intends to use it. There is nothing in the Act or the Regulations which requires him to state such an intention at the time of application, and the making of the application itself is, I think, to be regarded as prima facie evidence of intention to use.[11]
No evidence as to these matters was led by the applicant. At the same time I must also say that there was no obligation on the applicant to do so. Failure on the part of the applicant to establish affirmatively its capacity or intention to use the mark is in no sense evidence of a lack of such capacity or intention.[12]
Forme Whole Body Pty Ltd (Forme Whole Body) was formed with the Applicant's knowledge while the Applicant and its ultimate owners were co-owners and directors of Brisbane Radiology Pty Ltd. "Forme" was a proposed new business for that business. In breach of various duties including directors duties due to Brisbane Radiology Pty Ltd, the ultimate owner of the Applicant filed the application in its own name knowing full well it was a business to be pursued by the joint venture business. The Applicant did not have a bona fide intention as at the date of filing the Opposed Mark to use the Opposed Mark in respect of the goods.
The registration of a trade mark may be opposed on the ground that the application was made in bad faith
The question is whether, in all the particular circumstances, the applicant's knowledge was such that his decision to apply for registration at the relevant date would be regarded as in bad faith by persons adopting proper standards.[13]
Bad faith is a combined test that involves subjective and objective elements. The subjective element refers to the knowledge of the relevant person at the time of making the application. The objective element requires the decision-maker to decide whether, in the light of that knowledge, the relevant person's behaviour fell short of acceptable commercial standards.[14]
Forme Whole Body Pty Ltd (Forme Whole Body) was formed with the Applicant's knowledge while the Applicant and its ultimate owners were co-owners and directors of Brisbane Radiology Pty Ltd. "Forme" was a proposed new business for that business. In breach of various duties including directors duties due to Brisbane Radiology Pty Ltd, the ultimate owner of the Applicant filed the application in its own name knowing full well it was a business to be pursued by the business. The Applicant did not have a bona fide intention as at the date of filing the Opposed Mark to use the Opposed Mark in respect of the goods.
(1) Unless subsection (3) applies to the proceedings, the Registrar must, at the end, decide:
(b) to register the trade mark (with or without conditions or limitations) in respect of the goods and/or services then specified in the application;
having regard to the extent (if any) to which any ground on which the application was opposed has been established.
Note: For limitations see section 6.
[1] Unless otherwise stated, each reference to a section is a reference to a section of the Trade Marks Act 1995 (Cth) ('Act') and each reference to a regulation is a reference to a regulation in the Trade Marks Regulations 1995 (Cth) ('Regulations').
[2] Food Channel Network Pty Ltd v Television Food Network GP [2010] FCAFC 58, [32] (Keane CJ, Stone and Jagot JJ).
[3] Telstra Corporation Limited v Phone Directories Company Pty Ltd [2015] FCAFC 156, [133] (Besanko, Jagot and Edelmann JJ).
[4] Southern Cross Refrigerating Co v Toowoomba Foundry Pty Ltd [1954] HCA 82, [4] (Kitto J).
[5] Accor Australia & New Zealand Hospitality Pty Ltd v Liv Pty Ltd [2017] FCAFC 56, [170] (Greenwood, Besanko and Katzmann JJ). See also PB Foods Ltd v Malanda Dairy Foods Ltd [1999] FCA 1602, [78]-[80] (Carr J).
[6] Pham Global Pty Ltd v Insight Clinical Imaging Pty Ltd [2017] FCAFC 83, [29] (Greenwood, Jagot and Beach JJ).
[8] Anchorage Capital Partners Pty Limited v ACPA Pty Ltd [2018] FCAFC 6, [48] (Nicholas, Yates and Beach JJ).
[10] Aston v Harlee Manufacturing Co [1960] HCA 47, [21].
[13] [2012] FCA 81, [167].
[14] [2013] FCA 478, [62].
[15] Hard Coffee Pty Ltd v Hard Coffee Main Beach Pty Ltd [2009] ATMO 26, [12] (Hearing Officer Nancarrow).
Mermaid Beach Radiology Pty Ltd
Kirralee Jo Sherif [2025] ATMO 215