On 25 July 2005, Tony McMahon made application to The Warrnambool Cheese & Butter Factory Co Ltd for a credit account to purchase [Sungold] milk products for distribution. The application was for a $1,000,000 credit limit and was made in the name of McMahons Dairy. Tony McMahon nominated himself as the 'primary contact' for all dealings with Warrnambool Cheese & Butter, as the person authorized to bind McMahons Dairy and signed a guarantee of the credit account.
Although much of the evidence was hearsay, and some was disputed by Tony McMahon, Tony McMahon did admit being involved in some of the approaches. It was put to Tony McMahon that he was actively involved in canvassing his Pura milk customers 'to swing them across to Sungold milk on the weekend commencing on Friday 11 August and concluding on Sunday the 13th'. Tony McMahon acknowledged attending some of these customers' premises. He disputed that he was 'actively involved' but conceded that he 'had limited involvement'. It is unnecessary, at this stage, to determine the extent of Tony McMahon's involvement. For present purposes, it is sufficient that he was involved in the approaches to his existing customers for Pura milk products for the purpose of encouraging those customers to order Sungold milk products.
[O]n 15 August 2005, the McMahons prepared a circular letter for delivery to their customers. The letter is in the following form:
McMAHON'S DAIRY PRODUCTS PTY LTD...
Dear Valued Customer,
After 60 years of distributing Pura Milk, (formerly National Foods, now San Miguel an overseas company), our family company has been forced in to making a change. San Miguel/National Foods have failed to supply us with a satisfactory long term contract, therefore we feel that we do not have a future with this company.
We have decided to join forces with an Australian owned and operated company, Warrnambool Cheese and Butter, who manufacture Sungold Milk Products. Warrnambool Cheese and Butter is the oldest surviving Australian Dairy Company having been established for over 117 years. They have been providing employment and support for many employees, distributors and farmers during this period.
Sungold Milk guarantee us competitive prices & better use by dates with their range of award winning products.
By changing our supplier to Sungold Milk, we are able to pass onto you, the customer, the benefit of better pricing and better codes.
As an incentive to our loyal customers, we are offering a further 5cpl off the already low price for the next three months. Credits will be given for ALL milk returned for the next three months.
Personalized service is guaranteed Special Promotions for the Sungold Brand Sponsorships.
Any problems please do not hesitate to call the office on [...] and we will either answer your queries or arrange for someone to come out and visit you
Regards
FAMILY & STAFF AT McMAHON'S DAIRY