"130. ...There is no doubt in my mind that the commercial purpose of the Licence Agreement was to have the airship available to be flown over Sydney during the Olympics. Right from the earliest of the communications between Palmer and Olma [of US-LTA, the airship manufacturers] this was expressed to be the aim of CCP because of the opportunity it provided to attract an advertiser. Such a use was highlighted in Palmer's initial approach to Primus in June 1999 and was repeated by Stefanou in his discussions in January 2000. Further, Primus' interest in the proposal was squarely based on the prospect of flying the airship over Sydney during the Olympics. That is clear from the evidence of Barbagallo and Nicholls referred to above. Thus, the genesis of the transaction, the background, the context and the market in which the parties were operating all point to the fact that having the airship available to be flown over Sydney during the Olympics was the clear commercial purpose of the Licence Agreement. 131. Indeed, this proposition was not really disputed by the defendants. As has been seen, much of their case was devoted to establishing that the Primus representatives were told two things. First, that they were told that the timeframe was tight, which can only mean the timeframe for delivery by the Olympic Games was tight, and I refer in that context to Cahill's letter to Primus of 1 March 2000. Second, that they were told that whilst CCP would use its best endeavours to have the airship delivered in time for the Olympic Games, there was no guarantee that this would be achieved. 132. The central role of the availability of the airship for use during the Olympics is also to be found in references, in the Licence Agreement itself, to the airship flying at the Olympics. Clause 3.3, one of the 'conditions of this agreement', was expressed as follows: 'During the months September and October 2000 prior to and after the Olympic and Para Olympic games it is proposed to fly in Sydney.' This partly explains why clause 3.2 of the Licence Agreement contemplated greater flying time in the months of August, September and October 2000. See also the reference in clause 8.3 to the possibility of carrying SOCOG security staff 'during the Sydney 2000 Olympic Games'. 133. I have, therefore, concluded that clause 3.1 should not be read as indicating that the parties placed no importance on the specified start date of 1 September 2000 and that it meant that the airship could be delivered months later. Rather, my reading of clauses 3.0 and 3.1 is that they were making time of the essence in the sense that it was critical to have the airship available to be flown in Sydney during the Olympics. If, however, there was a slight delay in delivery so that the airship had not completed its two week testing period before 1 September 2000 and therefore that its actual operations did not commence until, say, 8 September 2000, then this delay period of one week could be added on at the end of the 12 month licence period. Thus, clause 3.1 is only concerned with short delays in the period leading up to the Olympic Games. Any longer delay in making the airship available, beyond the time of the Olympic Games, was dealt with by clause 7 and could lead to termination of the Licence Agreement by Primus. ... Causation 200. CCP pleaded that even if the representations were made or the conduct was engaged in, it denied that Primus relied on the representations or conduct, or that it was reasonable for Primus to do so, in entering into the Licence Agreement and paying the $400,000 deposit. CCP further pleaded that Primus entered into the Licence Agreement and paid the deposit in reliance on its own advisers, after making its own inquiries and for its own commercial purpose. Alternatively, Primus entered into the Licence Agreement and paid the deposit without taking reasonable care to look after its own interests. 201. It seems to me to be obvious that Primus relied upon the representations by CCP that the airship would be available for the Olympic Games and that it assumed from CCP's silence on the issue that CCP had the necessary funds or the ability immediately to raise the funds to pay for the construction of the airship. Without the representations and the conduct, Primus would have walked away from the negotiations. In the light of my findings on the facts, I consider that it was reasonable for Primus to rely on the representations and the conduct."