austlii:cth/ATMO/2026/38
General information, not legal advice.
ATMO
2026-03-06
Original judgment source is linked above.
DECISION OF A DELEGATE OF THE REGISTRAR OF TRADE MARKS WITH REASONS**
Re: Opposition by Care IP Pty Ltd and Kerry Hyland to registration of trade mark application number 2408042 (classes 5, 29, 30 & 43) - CARE NATURAL (fig) - in the name of Care Natural Pty Ltd
Trade Marks Act 1995 (Cth) - opposition under section 52 - ss 42(b), 44, 58A and 60 considered - no grounds established - trade mark to proceed to registration
Trade Mark:
('Trade Mark')
Filing Date: 23 November 2023 ('Relevant Date')
Specification:[2] Class 5: including various meal replacements, supplements, dietary and vitamin products
Class 29: including various snack foods and meal replacement bars
Class 30: including various cereal based food products, chocolate, snack foods and meal replacement bars
Class 43: various services involving the provision of food and drink
(1) Subject to subsections (3) and (4), an application for the registration of a trade mark (applicant's trade mark) in respect of goods (applicant's goods) must be rejected if:
(a) the applicant's trade mark is substantially identical with, or deceptively similar to:
(i) a trade mark registered by another person in respect of similar goods or closely related services; or
(ii) a trade mark whose registration in respect of similar goods or closely related services is being sought by another person; and
(b) the priority date for the registration of the applicant's trade mark in respect of the applicant's goods is not earlier than the priority date for the registration of the other trade mark in respect of the similar goods or closely related services.
(2) Subject to subsections (3) and (4), an application for the registration of a trade mark (applicant's trade mark) in respect of services (applicant's services) must be rejected if:
(a) it is substantially identical with, or deceptively similar to:
(i) a trade mark registered by another person in respect of similar services or closely related goods; or
(ii) a trade mark whose registration in respect of similar services or closely related goods is being sought by another person; and
(b) the priority date for the registration of the applicant's trade mark in respect of the applicant's services is not earlier than the priority date for the registration of the other trade mark in respect of the similar services or closely related goods.
In considering whether marks are substantially identical they should, I think, be compared side by side, their similarities and differences noted and the importance of these assessed having regard to the essential features of the registered mark and the total impression of resemblance or dissimilarity that emerges from the comparison.[6]




The marks are not now to be looked at side by side. The issue is not abstract similarity, but deceptive similarity. Therefore, the comparison is the familiar one of trade mark law. It is between, on the one hand, the impression based on recollection of the plaintiff's mark that persons of ordinary intelligence and memory would have; and, one the other hand, the impressions that such persons would get from the defendant's [mark].[8]
(1) Unless subsection (3) applies to the proceedings, the Registrar must, at the end, decide:
(b) to register the trade mark (with or without conditions or limitations) in respect of the goods and/or services then specified in the application;
having regard to the extent (if any) to which any ground on which the application was opposed has been established.
Class 5: Nutritional meal replacements; nutritional meal replacement bars; meal replacement shakes for weight loss purposes; nutritional supplement protein bars; dietary supplements; nutritional supplements; protein dietary supplements; vitamins; vitamin drinks; vitamin preparations; vitamin drinks; mineral dietary supplements; nutritional supplement energy bars; powdered whey protein being dietary supplements; powdered whey protein being nutritional supplements; protein supplements for humans; whey protein being dietary supplements; whey protein being nutritional supplements; whey protein concentrates being dietary supplements; whey protein concentrates being nutritional supplements; whey protein dietary supplements; whey protein isolates being dietary supplements; whey protein isolates being nutritional supplements; nutritional drinks for dietary purposes; protein bars being nutritional supplements; protein bars for weight loss; weight management supplements; protein balls being nutritional supplements
Class 29: Nut and dried fruit based snack bars; Fruit based snack food; Dried fruit based snack bars; Prepared snacks made from dried vegetables; Prepared snacks made from nuts; Seed-based snack bars; protein enriched milk based drinks; nut-based snack bars; nut bars; milk and milk based beverages; shakes being dairy based beverages and powders; whey powder; food products made from dried fruits; snack mixtures of nuts and dried fruits; protein enriched milk based drinks; plant-based dairy substitutes; yoghurt; nut based snacks enriched with protein; seed based snacks enriched with protein; fruit based snacks enriched with protein; vegetable based snacks enriched with protein; fruit based meal replacement bars; nut based meal replacement bars; seed based meal replacement bars; vegetable based meal replacement bars.
Class 30: Cereal based snack food; cereal bars; cereal based food bars; Chocolate snack bars containing fruit; Chocolate snack bars containing fruit and nuts; Chocolate snack bars containing nuts; Snack bars consisting of chocolate; Snack food products consisting predominantly of cereal products; Snack food products made from cereals; Snack foods consisting principally of grain; Snacks manufactured from cereals; Rice crackers; Crackers; Cookies; High-protein cereal bars; Snacks manufactured from muesli; Muesli bars; Muesli consisting predominantly of cereals; Muesli desserts; Muesli; chocolate based snacks enriched with protein; cereal based snacks enriched with protein; muesli based snacks enriched with protein; biscuits; muesli based snack bars; shortbread; shortbread biscuits; pastries; breakfast cereals; cereal based mixes for breakfast foods; chocolate based meal replacement bars; grain based meal replacement bars.
Class 43: Snack bars (provision of food and drink); Snack-bars; restaurant services; catering services; mobile catering services, takeaway food services; take away food and beverage services.
Class 5: Beverages for infants; Dietary supplements for infants; Dietetic foods adapted for infants; Dried milk being food for infants; Food for infants; Foodstuffs for infants; Infants' foods; Milk foods for infants; Powdered milk foods for infants; Infant formula; Powdered milk for babies; Dried milk powder being food for babies; Dried milk preparations being food for babies; Dried milk products being food for babies; Milk powder for babies; Milk powder for foodstuffs for babies; Milk powder for nutritional purposes for babies; Milk powders (foodstuff for babies); Babies' beverages
Class 29: Powdered milk (other than for babies); Dried milk; Dried milk powder; Dried milk products; Flavoured milk powder for making drinks; Milk powder (other than for babies); Skimmed milk powder; Beverages consisting principally of milk; Beverages made from milk; Beverages with a milk base; Dairy based beverages and powders; Milk based beverages (milk predominating); Milk beverages (milk predominating); By-products of milk; Cows' milk; Drinks made from dairy products; Drinks made wholly or principally with milk; Foods prepared from milk; Low fat milk products; Milk drinks; Protein milk; Whole milk; Dried whey products; Whey; Whey powder
Class 5: Beverages for infants; Dietary supplements for infants; Dried milk being food for infants; Food for infants; Foodstuffs for infants; Infants' foods; Milk foods for infants; Powdered milk foods for infants; Dried milk powder being food for babies; Dried milk preparations being food for babies; Dried milk products being food for babies; Infant formula; Milk powder for babies; Milk powder for foodstuffs for babies; Milk powder for nutritional purposes for babies; Milk powders (foodstuff for babies); Babies' beverages; Foodstuffs for babies; Powdered milk for babies; Powdered whey protein being nutritional supplements; Whey protein being nutritional supplements
Class 29: Dried milk; Dried milk powder; Dried milk products; Dried whey products; Flavoured milk powder for making drinks; Milk powder (other than for babies); Skimmed milk powder; Beverages consisting principally of milk; Beverages made from milk; Beverages with a milk base; Dairy based beverages and powders; Milk based beverages (milk predominating); Milk beverages (milk predominating); By-products of milk; Cows' milk; Whole milk; Drinks made from dairy products; Drinks made wholly or principally with milk; Milk based drinks (milk predominating); Milk drinks; Food made principally from milk; Food preparations consisting wholly or substantially wholly of milk; Food preparations having a base of milk; Foods prepared from milk; Half-fat milk products; Long life milk; Low fat milk products; Milk; Milk based products (milk predominating); Milk products; Semi skimmed milk; Skimmed milk; Skimmed milk preparations; Protein milk; Whey; Whey powder
Class 5: Dried milk being food for infants; Dried milk powder being food for babies; Dried milk preparations being food for babies; Dried milk products being food for babies; Milk foods for infants; Milk powder for babies; Milk powder for foodstuffs for babies; Milk powder for nutritional purposes for babies; Milk powders (foodstuff for babies); Powdered milk foods for infants; Powdered milk for babies; Beverages for infants; Dietary supplements for infants; Food for infants; Foodstuffs for infants; Infant formula; Infants' foods
Class 29: Beverages consisting principally of milk; Beverages made from milk; Beverages with a milk base; By-products of milk; Canned milk; Cows' milk; Dried milk; Dried milk powder; Dried milk products; Drinks based predominantly on milk; Drinks flavoured with chocolate and having a milk base; Drinks flavoured with fruit pastes and having a milk base; Drinks flavoured with herbs and having a base of milk; Drinks flavoured with spices and having a base of milk; Drinks made wholly or principally with milk; Flavoured milk; Food made principally from milk; Food preparations consisting wholly or substantially wholly of milk; Food preparations having a base of milk; Foods made from milk products; Foods prepared from milk; Half-fat milk products; Long life milk; Low fat milk products; Milk; Milk based beverages (milk predominating); Milk based drinks (milk predominating); Milk based products (milk predominating); Milk beverages (milk predominating); Milk powder (other than for babies); Milk products; Milk shakes; Milk-based beverages flavoured with chocolate; Milkshakes; Powdered milk (other than for babies); Preparations made from milk; Protein milk; Semi skimmed milk; Skimmed milk; Skimmed milk powder; Skimmed milk preparations; Whole milk; Dried whey products; Whey; Whey powder
Class 5: Dried milk being food for infants; Dried milk powder being food for babies; Dried milk preparations being food for babies; Dried milk products being food for babies; Milk foods for infants; Milk powder for babies; Milk powder for foodstuffs for babies; Milk powder for nutritional purposes for babies; Milk powders (foodstuff for babies); Powdered milk foods for infants; Powdered milk for babies; Babies' beverages; Beverages for infants; Foodstuffs for babies; Foodstuffs for infants
Class 29: Beverages consisting principally of milk; Beverages made from milk; Beverages with a milk base; By-products of milk; Canned milk; Cows' milk; Dried milk; Dried milk powder; Dried milk products; Drinks based predominantly on milk; Drinks flavoured with chocolate and having a milk base; Drinks flavoured with fruit pastes and having a milk base; Drinks flavoured with herbs and having a base of milk; Drinks flavoured with spices and having a base of milk; Drinks made wholly or principally with milk; Flavoured milk; Flavoured milk powder for making drinks; Food made principally from milk; Food preparations consisting wholly or substantially wholly of milk; Food preparations having a base of milk; Foods made from milk products; Long life milk; Milk; Milk based beverages (milk predominating); Milk based desserts (milk predominating); Milk based drinks (milk predominating); Milk based products (milk predominating); Milk beverages (milk predominating); Milk drinks; Milk powder (other than for babies); Milk products; Milk shakes; Milk-based beverages flavoured with chocolate; Milkshakes; Powdered milk (other than for babies); Preparations made from milk; Protein milk; Semi skimmed milk; Skimmed milk; Skimmed milk powder; Skimmed milk preparations; Whole milk; Dried whey products; Whey; Whey powder
Class 5: Dried milk being food for infants; Dried milk powder being food for babies; Dried milk preparations being food for babies; Dried milk products being food for babies; Milk foods for infants; Milk powder for babies; Milk powder for foodstuffs for babies; Milk powder for nutritional purposes for babies; Milk powders (foodstuff for babies); Powdered milk foods for infants; Powdered milk for babies; Babies' beverages; Beverages for infants; Dietary supplements for infants; Food for infants; Foodstuffs for infants; Infant formula; Infants' foods
Class 29: Beverages consisting principally of milk; Beverages made from milk; Beverages with a milk base; By-products of milk; Canned milk; Cows' milk; Dried milk; Dried milk powder; Dried milk products; Drinks based predominantly on milk; Drinks flavoured with chocolate and having a milk base; Drinks flavoured with fruit pastes and having a milk base; Drinks flavoured with herbs and having a base of milk; Drinks flavoured with spices and having a base of milk; Drinks made wholly or principally with milk; Flavoured milk; Flavoured milk powder for making drinks; Food made principally from milk; Food preparations consisting wholly or substantially wholly of milk; Food preparations having a base of milk; Foods made from milk products; Foods prepared from milk; Half-fat milk products; Long life milk; Low fat milk products; Milk; Milk based beverages (milk predominating); Milk based drinks (milk predominating); Milk based products (milk predominating); Milk beverages (milk predominating); Milk drinks; Milk powder (other than for babies); Milk products; Milk shakes; Milk-based beverages flavoured with chocolate; Milkshakes; Preparations made from milk; Protein milk; Semi skimmed milk; Skimmed milk; Skimmed milk powder; Skimmed milk preparations; Whole milk; Dried whey products; Whey; Whey powder
Class 5: Healthcare products (medicinal); Natural healthcare preparations (medicaments); Medicated hair lotions; Medicated hair products; Medicinal hair growth preparations; Dried milk being food for infants; Dried milk powder being food for babies; Dried milk preparations being food for babies; Dried milk products being food for babies; Milk foods for infants; Milk powder for babies; Milk powder for foodstuffs for babies; Milk powder for nutritional purposes for babies; Milk powders (foodstuff for babies); Powdered milk for babies; Beverages for infants; Dietary supplements for infants; Food for infants; Foodstuffs for infants; Infant formula; Infants' foods; Powdered milk foods for infants; Babies' beverages
Class 29: Beverages consisting principally of milk; Beverages made from milk; Beverages with a milk base; By-products of milk; Canned milk; Cows' milk; Dried milk; Dried milk powder; Dried milk products; Drinks based predominantly on milk; Drinks flavoured with chocolate and having a milk base; Drinks flavoured with fruit pastes and having a milk base; Drinks flavoured with herbs and having a base of milk; Drinks flavoured with spices and having a base of milk; Drinks made wholly or principally with milk; Flavoured milk; Flavoured milk powder for making drinks; Food made principally from milk; Food preparations consisting wholly or substantially wholly of milk; Food preparations having a base of milk; Foods made from milk products; Foods prepared from milk; Long life milk; Low fat milk products; Malted milk beverages (milk predominating); Milk; Milk based beverages (milk predominating); Milk based drinks (milk predominating); Milk based products (milk predominating); Milk beverages (milk predominating); Milk drinks; Milk powder (other than for babies); Milk products; Milk shakes; Milk-based beverages flavoured with chocolate; Milkshakes; Powdered milk (other than for babies); Preparations made from milk; Protein milk; Semi skimmed milk; Skimmed milk; Skimmed milk powder; Skimmed milk preparations; Whole milk; Dairy based beverages and powders; Dried whey products; Whey; Whey powder
Class 44: Health care; Healthcare; Personal care services (medical nursing, health, hygiene and beauty care)
Class 3: Conditioners for use on the hair; Hair balm; Hair care agents; Hair care preparations; Hair care products; Hair conditioner; Hair conditioners; Hair conditioning preparations; Hair grooming preparations; Hair moisturisers; Hair preparations; Hair products; Hair protection lotions (non-medicated); Hair shampoo; Hair strengthening treatment lotions; Hair thickeners; Preparations for conditioning the hair; Preparations for enriching the hair; Preparations for the hair; Preparations for use in adding body (volume) to the hair
Class 5: Beverages for infants; Dietary supplements for infants; Dried milk being food for infants; Food for infants; Foodstuffs for infants; Infants' foods; Milk foods for infants; Powdered milk foods for infants; Dried milk powder being food for babies; Dried milk preparations being food for babies; Dried milk products being food for babies; Milk powder for babies; Milk powder for foodstuffs for babies; Milk powder for nutritional purposes for babies; Milk powders (foodstuff for babies); Powdered milk for babies; Babies' beverages; Vitamin drinks
Class 29: Aerated beverages (predominantly of milk); Beverages consisting principally of milk; Beverages made from milk; Beverages with a milk base; By-products of milk; Canned milk; Cows' milk; Dried milk; Dried milk powder; Dried milk products; Drinks based predominantly on milk; Drinks flavoured with chocolate and having a milk base; Drinks flavoured with herbs and having a base of milk; Drinks flavoured with spices and having a base of milk; Drinks made wholly or principally with milk; Flavoured milk; Flavoured milk powder for making drinks; Food made principally from milk; Food preparations consisting wholly or substantially wholly of milk; Food preparations having a base of milk; Foods made from milk products; Foods prepared from milk; Half-fat milk products; Long life milk; Milk; Milk based beverages (milk predominating); Milk based drinks (milk predominating); Milk based products (milk predominating); Milk beverages (milk predominating); Milk drinks; Milk powder (other than for babies); Milk products; Milk substitutes; Milkshakes; Powdered milk (other than for babies); Preparations made from milk; Protein milk; Semi skimmed milk; Skimmed milk; Skimmed milk powder; Skimmed milk preparations; Whole milk; Drinks made from dairy products; Dried whey products; Whey; Whey powder
Class 44: Health care; Healthcare; Personal care services (medical nursing, health, hygiene and beauty care)
Class 1: Milk ferments for the food industry; Milk ferments (bacteria preparations) used in making foodstuffs
Class 5: Milk calcium concentrate (nutritional supplement); Milk foods for infants; Milk sugar (nutritional supplement); Beverages containing added vitamins (for medical purposes); Preparations of vitamins; Vitamin drinks; Vitamin preparations for human consumption; Vitamin preparations in the nature of food supplements; Vitamin preparations; Vitamins; Vitamin supplements for foodstuffs for human consumption; Vitamin supplements for use by pregnant women; Vitamin supplements for use by lactating women; Vitamin supplements
Class 29: Fermented milk; Food made principally from milk; Food preparations consisting wholly or substantially wholly of milk; Food preparations having a base of milk; Foods made from milk products; Foods prepared from milk; Aerated beverages (predominantly of milk); Aerated drinks (predominantly of milk); Beverages consisting principally of milk; Beverages with a milk base; By-products of milk; Canned milk; Cows' milk; Flavoured milk powder for making drinks; Drinks made from dairy products; Drinks made wholly or principally with milk; Drinks based predominantly on milk; Milk based drinks (milk predominating); Drinks flavoured with chocolate and having a milk base; Drinks flavoured with fruit pastes and having a milk base; Drinks flavoured with herbs and having a base of milk; Drinks flavoured with spices and having a base of milk; Flavoured milk; Low fat milk products; Half-fat milk products; Semi skimmed milk; Skimmed milk; Skimmed milk powder; Skimmed milk preparations; Malted milk beverages (milk predominating); Milk based products (milk predominating); Milk cream; Protein milk; Preparations for making beverages (milk based); Preparations for making milk beverages; Preparations made from milk; Milk shakes; Preparations for making milk shakes; Non-alcoholic milk beverages (milk predominating); Whole milk
Class 5: Infants' foods; Beverages for infants; Dried milk powder being food for babies; Milk powder for babies; Milk powder for foodstuffs for babies; Milk powder for nutritional purposes for babies; Milk powders (foodstuff for babies); Powdered milk for babies; Dried milk products being food for babies; Dried milk preparations being food for babies; Infant formula; Lactose free infant's formula; Dietary supplements for infants; Foodstuffs for infants; Milk foods for infants; Powdered milk foods for infants; Dried milk being food for infants; Food for infants
Class 29: Dried milk powder; Long life milk; Low fat milk products; Food made principally from milk; Food preparations consisting wholly or substantially wholly of milk; Food preparations having a base of milk; Foods prepared from milk; Milk; Milk based beverages (milk predominating); Milk beverages (milk predominating); Milk products; Flavoured milk powder for making drinks; Milk protein; Milk protein products; Preparations made from milk; Skimmed milk; Skimmed milk preparations; Whole milk; Dried whey products; Whey; Whey powder; Whey protein; Milk powder (other than for babies); Powdered milk (other than for babies); Skimmed milk powder; Cows' milk; Dairy based beverages and powders; Dried milk; Dried milk products; Foods made from milk products
[1] Unless otherwise stated, each reference to a section or regulation is a reference to a section of the Trade Marks Act 1995 (Cth) ('Act') or regulation of the Trade Marks Regulations 1995 (Cth) ('Regulations'), respectively.
[2] The full specification of the Application is set out in Annexure A to this decision.
[3] Food Channel Network Pty Ltd v Television Food Network GP [2010] FCAFC 58, [32] (Keane CJ, Stone and Jagot JJ).
[4] Telstra Corporation Limited v Phone Directories Company Ltd [2015] FCAFC 156, [132]-[133] (Besanko, Jagot and Edelman JJ).
[5] Southern Cross Refrigerating Co v Toowoomba Foundry Pty Ltd [1954] HCA 82, [2] (Kitto J) ('Southern Cross').
[6] [1963] HCA 66, [12].
[9] Registrar of Trade Marks v Woolworths Ltd [1999] FCA 1020 [50] ('Woolworths'). See also, Torpedoes Sportswear Pty Limited v Thorpedo Enterprises Pty Limited [2003] FCA 901, [78] (Bennett J).
[10] Crazy Ron's Communications v Mobileworld Communications [2004] FCAFC 196, [77]-[88] (Moore, Sackville and Emmett JJ).
[11] New South Wales Dairy Corporation v Murray Goulburn Co-operative Co Ltd [1989] FCA 124; (1989) 86 ALR 549, 589 (Gummow J).
[12] Jockey International Inc v Darren Wilkinson [2010] ATMO 22 (Hearing Officer Spence).
[14] Conde Nast Publications Pty Ltd v Virginia Taylor [1998] FCA 864 (Burchett J); PDP Capital Pty Ltd v Grasshopper Ventures Pty Ltd [2021] FCAFC 128 (Jagot, Nicholas and Burley JJ).
[15] Stone & Wood Group Pty Ltd v Intellectual Property Development Corporation Pty Ltd [2018] FCAFC 29; (2018) 129 IPR 238, [66] (Allsop CJ, Nicholas, Katzmann JJ).
[16] Re Frigiking Trade Mark [1973] RPC 739, 752 (Ch D).
[17] The Agency Group Australia Limited v H.A.S. Real Estate Pty Ltd [2023] FCA 482, [73] (Jackman J).
[18] Combe International Ltd v Dr August Wolff GmbH & Co KG Arzneimittel [2021] FCAFC 8, [78] (McKerracher, Gleeson and Burley JJ).
[19] Optical 88 Ltd v Optical 88 Pty Ltd (No 2) [2010] FCA 1380, [100] - [111]; Australian Meat Group Pty Ltd v JBS Australia Pty Ltd [2018] FCAFC 207; [78]; and Crazy Ron's Communications Pty Ltd v Mobileworld Communications Pty Ltd [2004] FCAFC 196, [100].
[21] Renaud Cointreau v Cordon Bleu International Ltee [2001] FCA 1170, [74]-[75] (Moore, Tamberlin and Goldberg JJ).
[22] McCormick & Company Inc v McCormick [2000] FCA 1335, [86] (Kenny J).
Care IP Pty Ltd
Care Natural Pty Ltd [2026] ATMO 38
(1989) 86 ALR 549
(2018) 129 IPR 238