austlii:cth/ATMO/2025/100
General information, not legal advice.
ATMO
2025-06-03
Original judgment source is linked above.
Trade mark:
('Trade Mark')
Specification: Class 35: Association services, namely, promoting the goods and services of others in the field of interoperability standards and wireless communication standards; association services, namely, promoting the commercial interests of business and advertising services to promote public awareness in the field of interoperability standards and wireless communication standards.
The registration of a trade mark may be opposed on the ground that the applicant is not the owner of the trade mark.
in respect of business management, safety standards and performance, testing, inspection and certification services in various different areas of specialisation, including those for electrical and electronic equipment, industrial equipment, boilers and pressure vessels, compressed gas handling appliances, environmental protection, and construction material ('Opponent's Services').In considering whether marks are substantially identical they should, I think, be compared side by side, their similarities and differences noted and the importance of these assessed having regard to the essential features of the registered mark and the total impression of resemblance or dissimilarity that emerges from the comparison.
cCSAus Safety Shoes ('cCSAUs Safety Shoes Mark')
60 Trade mark similar to trade mark that has acquired a reputation in Australia
The registration of a trade mark in respect of particular goods or services may be opposed on the ground that:
(a) another trade mark had, before the priority date for the registration of the first‑mentioned trade mark in respect of those goods or services, acquired a reputation in Australia; and
(a) because of the reputation of that other trade mark, the use of the first‑mentioned trade mark would be likely to deceive or cause confusion.
The trade mark/s had acquired reputation before the priority date of the trade mark being opposed. Founded in 1919, the Opponent is a leader in standards development and in testing, inspection and certification around the world, including Australia. The Opponent uses the marks CSA, cCSAus, cCSAus Safety Shoes and [the logo trade mark
] in respect of [the Opponent's Services]. The Opponent's Services have been offered under or by reference to the CSA Marks globally since at least 1946 and in Australia since at least 29 April 1976. As at the priority date of the opposed application, the Opponent enjoyed significant reputation in the CSA Marks in Australia in respect of the Opponent's Services such that the Applicant's use of the opposed mark will be likely to deceive or cause confusion.
[I]t is true that the assessment of the reputation of a trade mark goes far beyond mere examination of sale or turnover of goods sold under the trade mark and contemplation of the advertising and promotional figures.
As regards a trade mark, its reputation derives both from the quantum of sales under that mark and also its esteem, or image, projected by that trade mark. The quantum sale, advertising and promotion contributes to the 'recognition' component of the trade mark's reputation. The credit, image and values projected by a trade mark attaches to the 'esteem' component of the reputation as do the public events and other trader's marks with which [the] owner of the trade marks in question chooses to associate the trade marks via sponsorship, cross-promotions, 'contra deals' and so forth.
It follows that a trade mark used in relation to goods with comparatively low sales may have a high and strong reputation by virtue of the high credit or esteem in which it is held, or, conversely, that a trade mark which has very high sale may have a strong reputation notwithstanding the lack of esteem that attaches to it. The particular popular images, or sets of values, that attach to the trade mark are also, therefore, important parts of the reputation of the trade mark and may be as strong an association of the trade marks with the goods or services themselves.14F11F[8]
What is "significant" or "substantial" will depend on the nature of the goods or services in question. For some highly specialised products, awareness among a few thousand persons, or even less, might be sufficient.F12F[9]
The Opponent provides standards research, development, education, and advocacy. CSA standards ('CSA Standard(s)') cover 57 different areas of specialisation including electrical and electronic equipment, gas fired appliances, building materials, environmental protection, and information technology and telecommunications.
The Opponent's global commercial subsidiaries provide testing, inspection and certification services that enable manufacturers to demonstrate that their products comply with applicable standards for markets around the world.
Confusion cannot arise solely from the reputation of one trade mark. There must always remain a level of similarity between the marks, whether we call it deceptive similarity or something less, and no matter how small it might be. The likelihood of confusion must depend on the reputation of the opponent's trade mark, but have regard (amongst other factors) to the level of similarity of the goods/services and the degree of similarity of the trade marks, greater or smaller.
What can be said then of section 60 as we now find it is that it comprehends that the trade marks under comparison might be quite dissimilar, and yet, taken in combination with the repute of the opponent's trade mark (and possibly other factors), deception or confusion is still more likely than not. Put another way, section 60 now contemplates that an opponent may prevail because of the reputation in the mark on which it relies notwithstanding that the trade marks under comparison may even be quite dissimilar. [27]
42 Trade mark scandalous or its use contrary to law
An application for the registration of a trade mark must be rejected if:
It is not enough for a party opposing registration to show that s 18 of the ACL [Australian Consumer Law 2010] or s 52 of the TPA [Trade Practices Act 1974] might be contravened. The opponent must prove, on the balance of probabilities, that the provision would be contravened by use of the trade mark.[31]
(1) Unless the opposition proceedings are discontinued or dismissed, the Registrar must decide:
(a) to refuse protection in respect of all of the goods or services listed in the IRDA;
(b) to extend protection in respect of some or all of the goods or services listed in the IRDA (with or without conditions or limitations); having regard to the extent (if any) to which the grounds on which the IRDA was opposed have been established.
(2) The Registrar must notify the International Bureau of the Registrar's decision.
[1] Food Channel Network Pty Ltd v Television Food Network GP [2010] FCAFC 58, [32] (Keane CJ, Stone and Jagot JJ).
[2] Telstra Corporation Ltd v Phone Directories Co Pty Ltd [2015] FCAFC 156, [132] (Besanko, Jagot and Edelman JJ).
[3] Carnival Cruise Lines Inc v Sitmar Cruises Limited [1994] FCA 936, [62] (Gummow J).
[4] Re Hicks's Trade Mark [1897] VicLawRp 118; (1897) 22 VLR 636, 640 (Holroyd J).
[5] Settef SpA v Riv-Oland Marble Co (Vic) Pty Ltd (1987) 10 IPR 402, 413 (McGarvie J).
[6] [2017] FCAFC 83, [52] (Greenwood, Jagot, and Beach JJ).
[7] [2000] FCA 1335, [81].
[8] [1999] ATMO 23; (1999) 47 IPR 423, 436.
[9] [2000] FCA 1587, [91], (albeit in relation to paragraph 28(a) of the now superseded Trade Marks Act 1955 (Cth)), (emphasis in original).
[10] Abi-Najem [16], Confidential Exhibit 1.
[11] Abi-Najem [30], Confidential Exhibit 3.
[14] Abi-Najem, Confidential Exhibit 3.
[15] Abi-Najem [22], Annexure 17 to 18.
[23] Yung [16] to [17], Annexure 6.
[24] Yung [25] to [26], Annexure 11.
[29] Australian Meat Group Pty Ltd v JBS Australia Pty Limited [2018] FCAFC 207, [83] (Allsop CJ, Besanko and Yates JJ_)._
[30] Advantage Rent a Car Inc v Advantage Car Rental Pty Ltd [2001] FCA 683, [28] (Madgwick J).
[31] [2017] FCAFC 174, [411].
[32] Seven Network Ltd v News Interactive Pty Ltd [2004] FCA 1047; (2004) 63 IPR 28 [32] (Tamberlin J).
[33] As noted in Twentieth Century Fox Film Corp v South Australian Brewing Co Ltd (1996) 34 IPR 225 [242], (Tamberlin J). , the precise nature and content of the association may be difficult to define. See also Subafilms Ltd v Tenancy Management Pty Ltd [2006] ATMO 11 [25] to [27], (Hearing Officer O'Brien).
[34] Cadbury Schweppes Pty Ltd v Darrell Lea Chocolate Shops Pty Ltd [2007] FCAFC 70, [99] (Black CJ, Emmett and Middleton JJ).
[35] In Pacific Publications Pty Ltd v IPC Media Pty Ltd [2003] FCA 104, Beaumont J considered - in connection with the superseded TPA that 'the Court's conclusion on section 52 would necessarily carry with it a conclusion on section 53 (c) and (d).' Sections 53(c)-(d) of the TPA are the equivalent provisions to ss 29(1)(g)-(h) of the ACL.
[36] Re Equity Access Pty Ltd v Westpac Banking Corporation [1989] FCA 506, [40] (Hill J).
Canadian Standards Association
Connectivity Standards Alliance [2025] ATMO 100
(1987) 10 IPR 402
(1999) 47 IPR 423
(2004) 63 IPR 28
(1996) 34 IPR 225