The relevant principles
71 The public interest in giving effect in appropriate cases to consent orders in civil penalty matters was affirmed by the High Court in Commonwealth v Director, Fair Work Building Industry Inspectorate (2015) 258 CLR 482 (Agreed Penalties Case). The imposition of a civil penalty serves to promote predictable outcomes, encouraging corporations to acknowledge their contraventions, thereby avoiding lengthy and complex litigation, freeing the Court to deal with other matters and the regulator to turn its attention to other areas of investigation: Agreed Penalties Case at [46]. Thus,
Subject to the court being sufficiently persuaded of the accuracy of the parties' agreement as to facts and consequences, and that the penalty which the parties propose is an appropriate remedy in the circumstances thus revealed, it is consistent with principle and … highly desirable in practice for the court to accept the parties' proposal and therefore impose the proposed penalty. To do so is no different in principle or practice from approving an infant's compromise, a custody or property compromise, a group proceeding settlement or a scheme of arrangement.
Agreed Penalties Case at [58].
72 Nevertheless, the Court is not bound by the figure agreed upon by the parties: Agreed Penalties Case at [48]-[49]. As the Full Court recently emphasised in Volkswagen Aktiengesellschaft v Australian Competition and Consumer Commission (2021) 284 FCR 24 (Wigney, Beach and O'Bryan JJ) (Volkswagen), the above public policy considerations cannot override the statutory directive to the Court to impose a penalty it considers to be appropriate in the circumstances. Whether or not the agreed penalty is appropriate depends on whether it is within the permissible range within which no particular figure can necessarily be said to be more appropriate than another: Volkswagen at [127].
73 Civil penalties, like sentences for criminal offences, are determined by a process of "instinctive synthesis", that is, by taking into account all relevant factors and arriving at a result which takes "due account" of them: Wong v The Queen (2001) 207 CLR 584 at [75] (Gaudron, Gummow and Hayne JJ); Makarian v The Queen (2005) 228 CLR 357 at [37] (Gleeson CJ, Gummow, Hayne and Callinan JJ); Pattinson v Australian Building and Construction Commissioner (2020) 282 FCR 580 (Pattinson) at [112] (Allsop CJ, White and Wigney JJ).
74 In determining the appropriate penalty for the contraventions in the present case, the Court is required to take into account all relevant matters including:
(a) the nature and extent of the act or omission and of any loss or damage suffered as a result of the act or omission; and
(b) the circumstances in which the act or omission took place; and
(c) whether the person has previously been found by the Court in proceedings under this Subdivision to have engaged in any similar conduct.
See ASIC Act, s 12GBA(2).
75 A convenient summary of the relevant matters appears in Australian Securities and Investments Commission v Westpac Banking Corporation [2019] FCA 2147 at [256]-[260] (Wigney J). The following two paragraphs are taken from that summary. To the extent that they are relevant to this case, they were addressed by the parties in their joint submissions.
76 Other matters relevant to the objective seriousness of the contravention include whether the conduct was deliberate, covert or reckless rather than negligent or careless; whether the contravention was isolated, systematic, or prolonged; where the contravenor is a body corporate, the extent to which senior officers of the company were involved or responsible; the existence or otherwise of compliance systems and a culture of compliance; the impact or consequences of the contravention on the market or innocent third parties; and the extent of any profit or benefit derived from the contravention.
77 In the case of a corporate contravenor, other relevant matters generally include the size and financial position of the company; whether the company has been found to have engaged in similar conduct in the past; any improvements to compliance systems since the contravention; whether the company (through its senior officers) has demonstrated contrition and remorse; whether the company had disgorged any profit or benefit received as a result of the contravention, or made reparation; whether the company has cooperated with and assisted the relevant regulatory authority in the investigation and prosecution of the contravention; and whether the company has suffered any extra-curial punishment or detriment arising from the finding that it had contravened the law.
78 In weighing the relevant matters, however, it is important to bear in mind that the purpose of a civil penalty is primarily, if not wholly protective; it is to promote the public interest in compliance: Agreed Penalties Case at [55]. The object is "to attempt to put a price on contravention that is sufficiently high to deter repetition by the contravenor and by others who might be tempted to contravene …": Trade Practices Commission v CSR Limited [1990] FCA 762; [1991] ATPR ¶41-076 at 52, 152; (French J). The penalty must be fixed with a view to ensuring that it is not regarded by the contravenor or others as an acceptable cost of doing business: Singtel Optus Pty Ltd v Australian Competition and Consumer Commission [2012] FCAFC 20; 287 ALR 249; [2012] ATPR ¶42-387 at [62], [68] (Keane CJ, Finn and Gilmour JJ). It follows that deterrence, both general and specific, is a primary consideration: Australian Competition and Consumer Commission v TPG Internet Pty Ltd (2013) 250 CLR 640 at [64]-[65] (French CJ, Crennan, Bell and Keane JJ); at [72] (Gageler J).
79 That said and while the objects of a criminal sentence are broader, just as the punishment must fit the crime, a civil penalty must be proportionate to the particular contravention or contraventions: Pattinson esp. at [108] (Allsop CJ, White and Wigney JJ), that is to say the penalty must bear an appropriate relationship to the nature and severity of the contravention or contraventions.
80 It is neither appropriate nor permissible to treat multiple contraventions as one contravention for the purposes of determining the statutory limit: Australian Competition and Consumer Commission v Yazaki Corporation (2018) 262 FCR 243 (Yazaki) at [227] (Allsop CJ, Middleton and Robertson JJ). But in an appropriate case a single penalty may be imposed for multiple contraventions where that course is agreed or accepted by the parties as appropriate: ABCC v CFMEU at [149] (Dowsett, Greenwood and Wigney JJ). One such case is where there is an interrelationship between the legal and factual elements of a number of contraventions, it is necessary to take care to ensure that the contravenor is not penalised twice for what amounts to the same wrongdoing. This principle, originally developed in the context of the sentencing discretion, is commonly known as the "course of conduct" or "one transaction" principle. See, for example, Construction, Forestry, Mining and Energy Union v Cahill [2010] FCAFC 39; 269 ALR 1; 194 IR 461 (Cahill) at [39] (Middleton and Gordon JJ). The principle requires that in such a case consideration should be given to whether the contraventions arise out of the same course of conduct or the one transaction in order to determine whether it is appropriate that a "concurrent" or single penalty should be impose for the multiple contraventions: Yazaki at [234]. Even if the course of conduct principle is applicable, however, a judge is not obliged to apply the principle if the resulting penalty does not reflect the seriousness of the contraventions: Cahill at [39]; Yazaki at [235]. It may also be appropriate for the Court to fix a single penalty where the precise number of contraventions cannot be ascertained; where the number is so large that the fixing of separate penalties is not feasible; or where there is such a large number of relatively minor related contraventions such that the contraventions "are most sensibly considered compendiously": ABCC v CFMEU at [149].
81 Finally, where multiple contraventions are imposed, the Court is required to aggregate the total sums and review the aggregate amount in order to consider whether it reflects what is "just and appropriate" and if not to adjust the penalties accordingly. This is known as the "totality principle" and was also developed in the context of criminal sentencing. See, for example, ABCC v CFMEU at [116]-[120], [140].
82 The joint submissions also referred to the so-called "parity principle", which the parties asserted "contemplates consideration of the penalties imposed in analogous cases". This principle is said to be directed to the objective of equal treatment in similar cases so as to meet the principle of equal justice. The parties cited the judgment of Murphy J in Australian Competition and Consumer Commission v Optus Mobile [2019] FCA 106 at [40] but there are earlier references, such as Australian Competition & Consumer Commission v Ithaca Ice Works Pty Ltd [2001] FCA 1716; (2002) ATPR ¶41-851 (Wilcox, Hill and Carr JJ) and Schneider Electric (Australia) Pty Ltd v Australian Competition and Consumer Commission [2003] FCAFC 2 at [10]-[11] (Sackville J). NW Frozen Foods Pty Ltd v Australian Competition and Consumer Commission (1996) 71 FCR 285 at 295 (NW Frozen Foods) is often cited in support of the principle. There, Burchett and Kiefel JJ observed that equality before the law is "a hallmark of justice" and, "other things being equal, corporations guilty of similar contraventions should incur similar penalties …". But their Honours did not use the expression "the parity principle".
83 In NW Frozen Foods also at 295 Burchett and Kiefel JJ were also quick to point out that "other things are rarely equal where contraventions of the Trade Practices Act are concerned". Their Honours observed that in that case, "differing circumstances, size, market power and responsibility for the contraventions, as well as other factors, complicate any attempt to compare the penalties imposed on the appellant with those imposed on the other corporations". The same can be said of the ASIC Act and the present case. Importantly, their Honours went on to counsel against another form of comparison.
Another form of comparison is not appropriate. The facts of the instant case should not be compared with a particular reported case in order to derive therefrom the amount of the penalty to be fixed. Cases are authorities for matters of principle; but the penalty found to be appropriate, as a matter of fact, in the circumstances of one case cannot dictate the appropriate penalty in the different circumstances of another case. The point was well made by Spender J in Trade Practices Commission v Annand and Thompson Pty Ltd (at 48,394) when he said:
"Each case must, of course, be viewed on its own facts and facts may be infinite in their variety."
It follows, as his Honour also said, that "[t]he quantum of penalties imposed in other cases can seldom be of very much direct assistance".
84 I accept, of course, that the Court should have regard to analogous cases for they may assist in determining the appropriate range for a contravention of the kind with which the instant case is concerned.
85 With the greatest respect, however, it is potentially confusing to describe this as the "parity principle". In criminal sentencing, at least, parity is only relevant in sentencing co-offenders, that is, offenders charged with the same offence and extends to those engaged in the same criminal enterprise. It is described in the following way in the Sentencing Bench Book published by the Judicial Commission of NSW:
The parity principle is an aspect of the systemic objectives of consistency and equality before the law - the treatment of like cases alike, and different cases differently: Green v The Queen (2011) 244 CLR 462 at [28]. The avoidance of unjustifiable disparity between the sentences imposed upon offenders involved in the same criminal conduct or a common criminal enterprise is a matter that is "required or permitted to be taken into account by the court" under s 21A(1): Green v The Queen at [19]. The principle is applied at first instance and on appeal (see below). An assertion by an offender of unjustified disparity can be a separate ground of appeal: Green v The Queen at [32].
86 In Green v The Queen at [28]-[29] French CJ, Crennan and Kiefel JJ explained the principle:
"Equal justice" embodies the norm expressed in the term "equality before the law" … It applies to the interpretation of statutes and thereby to the exercise of statutory powers. It requires, so far as the law permits, that like cases be treated alike. Equal justice according to law also requires, where the law permits, differential treatment of persons according to differences between them relevant to the scope, purpose and subject matter of the law. As Gaudron, Gummow and Hayne JJ said in Wong v The Queen:
"Equal justice requires identity of outcome in cases that are relevantly identical. It requires different outcomes in cases that are different in some relevant respect." (emphasis in original)
Consistency in the punishment of offences against the criminal law is "a reflection of the notion of equal justice" and "is a fundamental element in any rational and fair system of criminal justice". It finds expression in the "parity principle" which requires that like offenders should be treated in a like manner. As with the norm of "equal justice", which is its foundation, the parity principle allows for different sentences to be imposed upon like offenders to reflect different degrees of culpability and/or different circumstances.
…
The consistency required by the parity principle is focussed on the particular case. It applies to the punishment of "co-offenders", albeit the limits of that term have not been defined with precision.
(Emphasis added.)