E CONSIDERATION
23 During the course of his helpful oral submissions, Mr Kulevski gave particular emphasis to the issue of parity and stressed the important public policy involved in promoting predictability of outcomes. These submissions were said to have a particular resonance when they were illustrated by reference to two cases: (1) the decision of Allsop CJ in Australian Securities and Investments Commission v Australia and New Zealand Banking Group Limited (No 3) [2020] FCA 1421; and (2) the decision of Beach J in ASIC v CBA. I will consider each of these decisions in turn.
24 First, in relation to ASIC v ANZ, counsel for the CBA stressed that I should obtain some assistance from the way in which the Chief Justice approached what was described in that case as the "two remediation contraventions". I will resist the temptation of detailing at any length the facts giving rise to that case. It suffices to note that the Chief Justice found that since July 2011, ANZ knew that there was a risk that it was not entitled to charge what were described as the "same-name fees" to the affected customers: see [51]. It also knew or ought to have known that during the period between February 2014 and September 2015, there was a risk that not all affected customers would repaid all the fees that it was continuing to charge and, at all times during the period between 2014 and 2015, knew or ought to have known that in relation to a portion of the same-name fees that it was continuing to charge, the affected customers would not be repaid because it had a practice of not remediating customers who no longer had an ANZ account and who only had a low amount of remediation payable: see [56]. Further, ANZ admitted that it had engaged in two contraventions by not making remediation payments to certain customers, being affected customers who had been charged the relevant fees during the period between 2005 and 2007: see [10]. The decision made by ANZ, apparently, was that the start of the remediation programme would be at the beginning of 2008. As his Honour noted, this meant that there were a number of customers entitled to remediation who did not receive a payment: see [66].
25 The parties to that case agreed that, in respect of these two remediation contraventions, a total penalty of $2 million was appropriate. The Chief Justice noted that if he had been required to come to a figure it was likely he would have considered the appropriate figure to be slightly lower than $2 million. However, in respect of the contraventions related to charging the fees, an agreed penalty of $8 million was imposed, notwithstanding that the Chief Justice stated he would likely have imposed a penalty somewhat more than $8 million if he was approaching it in circumstances where there had not been a joint position presented by the parties: see [75].
26 The point made on behalf of the CBA was that given $2 million was charged for the remediation contraventions in that case, how could it possibly be consistent for a penalty in the region sought by ASIC to be imposed (or some higher figure) when, albeit belatedly, and unlike the position in ASIC v ANZ, full remediation was eventually given. Further, it was said that although ASIC v ANZ involved contraventions of different provisions of the ASIC Act, this only serves to emphasise the lack of parity between an $8 million penalty imposed in that case for the charging conduct and the penalty sought by ASIC in this case. It was said that the impugned conducted considered in ASIC v ANZ was simply a different species of conduct (in the sense of being more egregious) to the conduct in this case.
27 Secondly, the CBA drew attention to Beach J's judgment in ASIC v CBA, in which his Honour imposed a pecuniary penalty of $5 million on the CBA for conduct in relation to the AgriAdvantage Packages offered by the CBA between May 2005 and November 2015. In that case, it was found that in a penalty period spanning from March 2014 to December 2015, the CBA made false and misleading representations to customers that it had adequate systems and processes to be able to provide customers with the benefits offered by the packages and would apply those benefits in accordance with its terms and conditions: see [3] and [26]-[27]. Further, during the broader period from 2005 to 2015, the CBA accepted payments in exchange for the CBA applying the benefits when there were reasonable grounds for believing the CBA would not be able to provide the benefits: see [4]. As a consequence of this conduct, a large number (8,659) of customers were harmed on a multitude (131,542) of occasions: see [84]. The CBA remediated the full amount of over $8 million, including interest. Again, commendably in the circumstances of that case, the CBA cooperated with ASIC during its investigations.
28 At the outset of his Honour's judgment, Beach J observed (at [11]) that "a penalty of $5 million may be seen to be on the light side". His Honour stressed that it must be appreciated that the CBA took early self-generated steps to remedy the deficiencies and remediate its customers and also "reported the deficiencies to ASIC at an early stage". It was for these two reasons that his Honour considered there was little need for a substantial penalty to serve the objective of specific deterrence. His Honour also found that general deterrence would, in the circumstances of that case, be sufficiently served by a $5 million penalty.
29 These cases need to be approached through the correct lens (which I have already identified). There is a real, significant and important public interest in predictability of outcomes in civil penalty proceedings. It is only if parties are assured that there will not be idiosyncratic and capricious results that matters will be litigated in a way that reduces the demand on public resources. But that does not mean that one must lose sight of the inherent difficulties that accompany some supposed ideal of comparability. This is why Beach J's comments extracted above (at [21]) have such resonance.
30 As I indicated during the course of oral argument, the imposition of a penalty does not just serve the notion of deterrence but also represents a condign curial response to what has occurred. As in the case with criminal sentencing, what may have been an appropriate sentence at one time for a particular offence may, through developments unrelated to the particular case at hand (but reflecting broader societal developments), be considered inadequate or manifestly excessive at another time. Similarly, in the context of pecuniary penalties for wrongful corporate conduct, what may have been regarded as an appropriate penalty at one time, may not reflect an appropriate penalty at another time (so as to give effect to the notion of deterrence both specific and general).
31 Although both cases which were suggested to be of particular importance do provide some assistance, that assistance cannot result in me looking at the facts of those cases and then adding and subtracting the differences and then determining an appropriate figure. That is not the way an instinctive synthesis works.
32 Without losing sight of the factors identified by French J in Trade Practices Commission v CSR Limited (1991) 13 ATPR 41-076 (at 52,152-3) and Burchett and Kiefel JJ in NW Frozen Foods Pty Ltd v Australian Competition and Consumer Commission (1996) 71 FCR 285 (at 292-4), one of the factors which is relevant in this case is the important role of an organisation such as the CBA in Australian society. The Chief Justice touched upon this consideration in ASIC v ANZ when his Honour noted the following (at [13]-[14]):
The importance of the banking system in Australian social and commercial life need only be stated. Reliance by customers on the integrity and good faith of their bank is at the heart of social and commercial life in this country. It is highlighted in general life from advertising by banks and by community expectations. Despite all other features, the banker and customer relationship is at the heart of the economic system. It is a relationship based on contract, but, as the Code of Banking Practice reveals, it is founded on trust and good faith in a commercial sense.
It would shock any customer to know that his or her bank took and was continuing to take his or her money in fees when it knew that there was a risk that it had no authority to do so, and without thereafter coming to a view that it did have that authority. This would be especially the case if the customer knew that, upon a view that the terms would be changed in the ordinary course of business, no decision would be made to stop taking the fees because that was difficult and would lead to other fees about which there was no risk not being charged. The customer might well consider that he or she had not been treated fairly and in good faith in those circumstances. But, of course, in their position the customers were not privy to that knowledge, especially in relation to terms and conditions that reflect contracts of adhesion (or standard form contracts) in the ordinary course of business.
33 Indeed, large organisations who adopt a public position of adhering to norms such as is reflected in the Banking Code of Practice and which hold themselves out as having persons whose titles include terms such as "governance" and "compliance" must do more than simply declaim platitudes. What matters is the corporate will to do the right thing. As I noted in Australian Securities and Investments Commission v AMP Financial Planning Pty Ltd (No 2) [2020] FCA 69; (2020) 377 ALR 55 (at 59 [2]):
For generations, many successful financial institutions did not need "value statements" setting out bromides; nor was it thought necessary to have an array of compliance executives with highfalutin titles; those responsible simply ensured that their employees or representatives dealt with customers in a manner reflecting an instinctive institutional commitment to playing with a straight bat.
34 Although the conduct in this case does not reflect the seriously wrongful conduct of the representatives in ASIC v AMP, the CBA delay is particularly troubling given the nature of the commercial relationship between the bank and its customers. One would expect an organisation such as the CBA to do the right thing without having to be activated by customer complaints.
35 ASIC pointed to the fact that in ASIC v CBA, in contradistinction to the current case, the steps taken by the CBA once it had identified the problem were timely and thorough, including in relation to remediation, and it had brought ASIC "into the loop" at the earliest opportunity: see [100] and [119]. This has a significance in distinguishing between these two cases, but also points to the real problem in the present case - the failure of the CBA to act without prompting, deal with ASIC straightaway, or put in place a remediation programme with celerity.
36 Like in ACCC v Apple (No 4) (at [56]-[60]), there does seem to me to be a high degree of artificiality in reconciling the notion that a penalty of $7 million (which represents profit earned in a little over six hours of the bank's operations during the course of the year when the remediation programme was finally completed) would operate in a way to deter repetition of this conduct by an organisation as large as the CBA and by others who might be tempted to contravene.
37 Uninstructed by the parity principle (such as it is) and the views of the regulator, I would have thought an appropriate sum to give effect to deterrence and to impose a sting or burden on an organisation such as the CBA (and having full account of the other considerations to which I must have regard by reference to the statute and the authorities), would be higher than that proposed by ASIC. Indeed, during the course of oral submissions, counsel for the CBA did accept that the contravening conduct could be described appropriately as "serious": T14.16-7.
38 It follows I do not consider the penalty sought by ASIC to be materially inconsistent with the application of the parity principle and principles of general deterrence. In fact, I think any lower figure would insufficiently have regard to the principles of deterrence, both specific and general. In this regard, it is important to recall that specific deterrence is not simply served by reason of the fact that the systemic breach has been rectified, but rather makes plain that conduct of this type or nature must be prevented and the business be conducted in a way which is consistent with statutory norms.
39 The contravening conduct is serious without being egregious. It is possible to imagine far worse cases. However, I specifically reject the submission made by the CBA that it acted expeditiously in relation to the rectification of the problem once it was identified. As I have said, the delay reflects very poorly on the CBA. At the end of the day, one must remember that a large number of customers were misled as to the interest charged on their accounts on 12,119 occasions, and the false and misleading representations were significant with the result that customers were overcharged interest totalling $2,238,554.94. This does call for a response that goes well beyond a sum which could be conceptualised as a mere cost of doing business.
40 Lastly, I should note that although it is rightly accepted that the contraventions were serious, terms such as "numerous" and "extensive" need to be approached with some degree of care. In a financial institution the scale of the CBA, many financial services are delivered on a continual basis. It must be recognised, as the CBA correctly submits, that even within the cohort of the CBA customers that transacted on the overdraft facilities affected by the contravening conduct, 0.31 per cent of customers with BODs were affected and 7.3 per cent of those with SBOs were affected, and that a significant number of contraventions resulting from the coding error caused repetition of the conduct in respect of those customers. Again, when it comes to the notion of "extensive", there is merit in the CBA's submission that while it must ensure that it establishes and maintains appropriate systems and processes to deliver the financial services it delivers, it cannot really be said that the conduct here was extensive, given the extent of the transactions it has with its customers.
41 Accordingly, I intend to impose a pecuniary penalty of $7 million. In reaching this view, I have also had regard to the cooperative way in which the CBA has conducted itself since ASIC became aware of the contraventions and, in particular, the way in which the CBA has approached the litigation consistently with the overarching purpose.