14 Optus Internet's strategy to accelerate the migration of its customers to NBN based services (Acceleration Strategy) involved, amongst other things, sending a series of written communications to customers advising that the NBN was coming, that the NBN was available, that their existing service would be disconnected within an identified time period, that they should contact Optus Internet to arrange an NBN based service, and providing a reminder that their service would be disconnected by the identified time period.
15 The provisions of Optus Internet's Agreements described in paragraph 7 constrained the manner in which Optus Internet could implement the Acceleration Strategy, but did not prevent Optus Internet from implementing the Acceleration Strategy. For example, those Agreements allowed Optus Internet to give customers on "non-fixed length" Agreements 30 days' notice that their service would be cancelled. Further, if a customer on a "fixed-length" Agreement refused Optus Internet's request to change the technology used to provide their service, Optus Internet could, on reasonable grounds, cancel that customer's service on 90 days' notice.
[Optus] Internet's communications with customers
16 During the period from 27 October 2015 to 3 March 2017, Optus Internet sent letters and, in some cases, short message service (SMS) messages (Communications) to customers to whom it supplied services using its HFC network at 19,862 addresses (the Customers).
17 Optus Internet sent the Communications in connection with the supply of one or more of its fixed line telephone, internet and television services (and, in most cases, the possible supply, and the promotion of the supply or use, of its telephone and/or internet services).
Cancellation Representations
18 In the period from 27 October 2015 to 3 March 2017, Optus Internet sent Communications to Customers to whom it supplied services at 14,649 addresses, which contained statements to the effect that the service Optus Internet supplied to the Customer would be disconnected either on a particular date or within a specific period (the Cancellation Statements). The Cancellation Statements included statements such as "Optus Internet will commence disconnecting cable services, including your [particular service] in 30 days from the date of this letter, over a six week processing period". Details of these Communications, and the Cancellation Statements, are identified in Annexure A. Copies of representative samples of the Communications containing the Cancellation Statements are contained in Annexure B.
19 By making the Cancellation Statements, Optus Internet implicitly represented to Customers with services at 14,649 addresses that it had the right to cancel the Customer's service or services on the date or within the specific period identified (the Cancellation Representations).
20 Optus Internet made the Cancellation Representations over an 18 month period, in 26 different standard form letters and SMS messages sent to Customers in New South Wales, Queensland and Victoria. Optus Internet made the Cancellation Statements as part of Optus Internet's Acceleration Strategy. Optus Internet varied the form of the Cancellation Statements during the 18 month period in which it made those statements, including by changing the stated time period for disconnection of different Customers' services.
21 At the date of the Communications containing the Cancellation Representations, Optus Internet's Agreement with each Customer to whom it sent those Communications were "fixed-length" Agreements. and did not permit Optus Internet to cancel those Customers' services in the manner described in the Cancellation Representations.
Need to Acquire Representations
22 In the period from 27 October 2015 to 23 September 2016, Optus Internet sent letters to Customers with services at 8,403 addresses, that contained statements to the effect that the Customer would need to acquire NBN based services from Optus Internet in order to receive home telephone and/or internet services (the Need to Acquire Statements).
23 The Need to Acquire Statements included statements such as the following:
BOOK YOUR APPOINTMENT TO STAY CONNECTED
To keep your phone number and to ensure your service continues with minimum interruption you'll need to book your NBN installation appointment with us before 29th January 2016.
Call today on 1800 083 810 to arrange your NBN installation and confirm you're on an NBN eligible plan.
24 Details of these letters, and the Need to Acquire Statements, are identified in Annexure C. Copies of representative samples of the Communications containing the Need to Acquire Statements are contained in Annexure D.
25 By making the Need to Acquire Statements, Optus Internet implicitly represented to Customers with services at 8,403 addresses that they would need to acquire NBN based services from Optus Internet in order to receive home telephone and/or internet services (the Need to Acquire Representations).
26 Optus Internet made the Need to Acquire Representations over an 11 month period, in four different standard form letters sent to Customers in New South Wales, Queensland and Victoria. Optus Internet made the Need to Acquire Statements as part of Optus Internet's Acceleration Strategy. Optus Internet varied the form of the Need to Acquire Statements during the 11 month period in which it made those statements.
27 At the date of the Communications containing the Need to Acquire Representations, some of the Customers to whom Optus Internet sent those Communications had "fixed-length" Agreements with Optus Internet, and some of those Customers had "non-fixed length" Agreements with Optus Internet. None of the Customers to whom Optus Internet sent those Communications were required under their Agreements to acquire NBN based services from Optus Internet, and the Customers were able to enter into arrangements to acquire home telephone and/or internet services from retail service providers other than Optus Internet.
C. Formal admissions
28 For the purposes of this proceeding only, Optus Internet admits that, by making the Cancellation Representations and the Need to Acquire Representations (together, the Representations), Optus Internet engaged in conduct in trade or commerce that was misleading or deceptive, or likely to mislead or deceive, in contravention of section 18 of the Australian Consumer Law (ACL).
29 For the purposes of this proceeding only, Optus Internet admits that, by making the Cancellation Representations, Optus Internet made false or misleading representations that it had the right to cancel Customers' services on the dates or within the timeframes specified, in contravention of section 29(1)(m) of the ACL.
30 For the purposes of this proceeding only, Optus Internet admits that, by making the Need to Acquire Representations, Optus Internet made false or misleading representations that Customers needed to acquire NBN based services from Optus Internet in order to receive home telephone and/or internet services, in contravention of section 29(1)(l) of the ACL.
Involvement of senior management
31 Optus Internet's Acceleration Strategy was endorsed by, and recorded in documents that were prepared by or provided to, relevant members of the Optus Group's Executive Leadership Team, and senior management of Optus Internet, specifically: the Head of Home and Office Product Marketing; the Chief Executive Officer; the Managing Director Marketing & Product; the Managing Director Customer; the Director Marketing, Commercial; the Associate Director NBN Products and Device Marketing; the Director Customer Commercial; the Head of Brand and Communications; the Vice President Mobile Product; the Vice President Retail Stores; the Vice President Digital; the Chief Financial Officer; the Managing Director Optus Wholesale and Satellite; the Managing Director Networks; and the Associate Director, Fixed Commercial.
32 The senior executives referred to in paragraph 31 required that the preparation and approval of communications used by Optus Internet as part of the Acceleration Strategy (including the Communications) occur in accordance with Optus Internet's standard process. Optus Internet's standard process required that such communications be reviewed and signed off by Optus Internet's internal legal team (Optus Legal) before being finalised and dispatched.
33 None of the members of the Optus Group Executive Leadership Team or Optus Internet Senior Management referred to in paragraph 31 were involved in the process of preparing or approving the Communications, or the particular text constituting the Cancellation Statements and the Need to Acquire Statements, as this was managed by marketing staff, with the involvement of Optus Legal.
Factual position following the conduct
34 Optus Internet ceased making:
(a) the Cancellation Representations on 3 March 2017; and
(b) the Need to Acquire Representations on 23 September 2016.
35 In relation to the 19,862 addresses in respect of which Optus Internet made one or more Representations, as at 31 December 2017:
(a) Customers at 13,744 addresses had taken up NBN services with Optus Internet;
(b) Customers at 1,998 addresses had remained on HFC services with Optus Internet; and
(c) Customers at 4,219 addresses no longer had services with Optus Internet.
36 Between 27 October 2015 and 31 December 2017, Optus Internet and the Optus Group received substantial migration payments from NBN Co in relation to the Customers in respect of which Optus Internet made the Representations.
D. Benefit to Optus Internet and harm suffered by Customers
Benefit to Optus Internet
37 Optus Internet obtained commercial benefits from making the Representations. As explained below, the most significant benefit was that Optus Internet received migration payments from NBN Co at an earlier point in time than it otherwise would have. For reasons explained below, other commercial benefits are not likely to be substantial.
a. Accelerated receipt of migration payments
38 The Cancellation Statements identified to Customers that Optus Internet would disconnect their service on a date or within a specific period as follows:
(a) in relation to most of the Customers - disconnection on or from a date that was around 30 to 60 days from the date of the Communication; and
(b) in a smaller number of cases (relating to the Cancellation Statements dated 27 October 2015 and 26 January 2017) - disconnection on or from a date that was between two and five months from the date of the Communication.
39 Although Optus Internet did not have the right to disconnect the relevant Customers' services within those time periods, it did have a right under the Agreements to request that a Customer agree to Optus Internet providing their service using the NBN instead of the HFC network. If the Customer refused that request, Optus Internet could, on reasonable grounds, cancel the service by giving the customer at least 90 days' notice.
40 In those circumstances the Cancellation Representations led to Customers moving to the NBN earlier than they would otherwise have done so. The parties do not know in respect of any given Customer how long it would have taken them to move to the NBN if the Acceleration Strategy had been implemented in accordance with the Agreements. However, the parties agree that a reasonable estimate in the above circumstances is that Customers migrated to the NBN network in the order of two months earlier than would otherwise have been the case and that migration payments were, likewise, received by Optus Internet two months earlier than would otherwise have been the case.
41 On this basis, the parties estimate that the commercial benefit to Optus Internet from receiving migration payments two months earlier than it would have without the Representations, giving it a return on that money, is in the order of $750,000.
b. Receipt of additional migration payments
42 It is possible that Optus Internet may have obtained migration payments from NBN Co that it would not otherwise have received, if Customers responded to either of the Representations by acquiring an NBN based service from Optus Internet in circumstances where they would not have done so but for the Representations.
43 However, a comparison of the annualised rate at which Optus Internet customers generally take up NBN based services from Optus Internet (as opposed to moving to another retail service provider) with the rate at which the Customers took up an NBN based service with Optus Internet following receipt of one or more of the Representations shows that the rate at which the Customers took up such services was in the order of only one percentage point higher than Optus Internet's annualised rate. A range of factors make it impossible to determine the extent to which this difference of around one percentage point may have been attributable to the relevant representations.
c. Retention of Customers who might otherwise have ceased acquiring services from Optus Internet
44 Optus Internet may have obtained a commercial benefit if Customers, in reliance on the Representations, chose to acquire an NBN based service from Optus Internet in circumstances where they would otherwise have chosen to acquire them from another provider. If this occurred, Optus Internet may have obtained commercial benefits in the form of ongoing earnings associated with those Customers that it would not have obtained absent the Customers' reliance on either or both of the Representations.
45 However, the parties do not have information to enable them to identify the extent to which Customers may have relied on the Representations in the manner contemplated. Further, the comparison of conversion rates set out in paragraph 43 above suggests that the receipt of the Representations did not result in Customers taking up NBN based services with Optus at a substantially higher rate.
d. Benefit to Optus Internet of having Customers supplied on NBN based services, rather than on the HFC network
46 Optus Internet did not receive a commercial benefit as a result of any of the Customers taking up NBN based services rather than continuing to be supplied on Optus Internet's HFC network. There is no evidence that Optus Internet received a higher margin for customers (including the Customers) to whom it supplied NBN based services than for customers to whom it supplied services using the HFC network.
e. Benefit to Optus Internet in competing with other retail providers of NBN based services
47 Optus Internet may have obtained a commercial benefit from making the Representations, to the extent that as a result of making those Representations, it obtained a competitive advantage over competing retail providers of NBN based services.
48 In any event, the extent of any such benefit is likely to have been limited, given:
(a) the comparison of customer conversion rates (as addressed in paragraph 43 above); and
(b) the availability of NBN based services has been the subject of extensive advertising and communications campaigns by NBN Co and retail providers of NBN based services, and competing providers' ability to engage in such campaigns was not limited by Optus Internet's Representations.
f. Benefit of Optus Internet regarding cost savings from closing elements of the HFC network in a shorter timeframe
49 Optus Internet did not achieve any cost savings from closing elements of the HFC network as a result of the conduct the subject of this proceeding. It did not close any elements of the HFC network in a shorter timeframe as a result of the conduct the subject of this proceeding.
Harm suffered by Customers
50 The Representations caused harms to Customers. As explained below, the most significant harm was likely to be the loss of opportunity to make decisions under the Agreements which were based on accurate information and free from false pressure.
Loss of opportunity to make decisions free from false information
51 The Customers to whom Optus Internet made the Cancellation Representations suffered harm, in that they were deprived of the opportunity, based on accurate information and free from the false pressure created by the Cancellation Representations, to consider and exercise their rights under their Agreements. The making of the Cancellation Representations to those Customers also deprived them of the ability to make an informed decision, free from the false pressure created by the Cancellation Representations, about whether, when, on what terms, and from whom, to acquire NBN based services.
52 The Customers to whom Optus Internet made the Need to Acquire Representations suffered harm, in that they were deprived of the opportunity to make an informed decision, free from the false limitation conveyed by the Need to Acquire Representations, about which retail service provider they would deal with if they chose to acquire NBN based services.
Other detriment to Customers from reliance on the Representations
53 Customers may also have otherwise acted to their detriment as a result of receiving one or more of the Representations. For example, Customers may have chosen to acquire an NBN based service from Optus Internet in circumstances where, absent the false pressure created by the Cancellation Representations, or the false limitation conveyed by the Need to Acquire Representations, they may have chosen to acquire an NBN based service from a retail service provider other than Optus Internet, or not to acquire an NBN based service at all.
54 However, the parties do not have information to enable them to identify the extent to which Customers may have acted to their detriment in these ways. The similarity between the customer conversion rates further suggests that the Representations did not result in Customers taking up NBN based services with Optus at a substantially higher rate. Further, the following variables make it difficult to assess the potential for, and extent of, any such possible harm:
(a) the extent to which the relevant Customers' decision to take up an NBN based service with Optus may have been due to their having received the Representations, rather than other factors;
(b) the extent to which the relevant Customers' decision to take up an NBN based service with Optus may have been detrimental to the Customer, having regard to the price, terms and conditions of the service they acquired, compared to any decision they may have made, absent the Representations; and
(c) the extent to which Optus Internet could have encouraged the relevant Customers to act in the way that they did by making representations that were not misleading or deceptive.
55 However, it is also relevant that, following Optus Internet's offer to allow Customers who received the Communications who had moved to an Optus Internet NBN based service to terminate their NBN based services with Optus Internet (addressed in paragraph 58 below), Customers at 2021 addresses have chosen to take up that offer and terminate their NBN based service with Optus Internet. This figure does not take into account any terminations by Customers which did not occur in response to that particular offer by Optus Internet. The parties do not have any information to enable them to identify the extent to which Customers who terminated their NBN based service with Optus did so in response to the offer or due to other reasons or events that occurred during the period. A comparison of this number of terminations with Optus Internet's usual rates of churn shows that the Customers who received this offer did not choose to terminate at a greater rate than Optus' other customers. In addition, two events occurred at around the time the offer was made which may have been relevant to [Customers'] decision to terminate. The first is that in August 2017 the ACCC published its speed claims guidance, which has been adopted by a number of service providers resulting in the provision of improved retail plan information on speeds that supports consumers in their purchasing decisions. The second is that in mid-December 2017, NBN introduced changes to its wholesale pricing encouraging the uptake and promotion of higher speed services by service providers and competition between retail service providers offering NBN based services has since intensified.
E. Financial position of Optus Internet
56 In the financial years ending 31 March 2016 and 31 March 2017, the Optus Group earned the following revenue and net profit:
Financial year Revenue Net Profit
2015/2016 A$9,115 million A$901 million
2016/2017 A$8,425 million A$794 million