8Advertising compliance certificates

8 Advertising compliance certificates

8 Advertising compliance certificates

(1) A Government advertising campaign of a Government agency must not be commenced unless the head of the agency has given an advertising compliance certificate for the campaign.

(2) An advertising compliance certificate is a certificate certifying that, in the opinion of the head of the Government agency, the proposed Government advertising campaign—

(a) complies with this Act, the regulations and the Government advertising guidelines, and

(b) contains accurate information, and

(c) is necessary to achieve a public purpose and is supported by analysis and research, and

(d) is an efficient and cost effective means of achieving that public purpose.

(3) An advertising compliance certificate may be given after a Government advertising campaign commences if the head of the Government agency concerned is satisfied that the campaign relates to an urgent public health or safety matter or is required in other urgent circumstances.