Government Advertising Act 2011
7Cost benefit analysis and peer review required
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7 Cost benefit analysis and peer review required
7 Cost benefit analysis and peer review required
(1) The head of a Government agency must ensure that a cost benefit analysis of a Government advertising campaign of the agency is carried out before the campaign commences if the cost of that campaign is likely to exceed $1,000,000 or such other amount as may be prescribed by the regulations.
(2) The head of a Government agency must ensure that a peer review of a Government advertising campaign of the agency is carried out before the campaign commences if the cost of that campaign is likely to exceed $50,000 or such other amount as may be prescribed by the regulations.
(3) The Government advertising guidelines may include requirements for cost benefit analyses and peer reviews carried out under this section.
(4) A cost benefit analysis or peer review may be carried out after a Government advertising campaign commences if the head of the Government agency concerned is satisfied that the campaign relates to an urgent public health or safety matter or is required in other urgent circumstances.