8AExemptions from requirement to have name and address on electoral material

8A Exemptions from requirement to have name and address on electoral material

8A Exemptions from requirement to have name and address on electoral material

(1) For the purposes of section 186 (2) (d) of the Act, the following articles (or classes of articles) are prescribed—

(a) a social media post published on a social media platform by an electoral participant or an officer, employee or agent of an electoral participant on behalf of the electoral participant if—

(i) no amount was paid to the provider of the social media platform in connection with the publication of the post, and

(ii) the relevant name and address for the electoral material is published—

(A) on the social media account profile for the social media account that was used to publish the post, or

(B) on a website that is directly linked to in the post, and

Example—

The relevant name and address for the electoral material is included in the “about”, “bio” or “impressum” part of the webpage or social media account profile of the person who made the post, or on whose behalf the post was made, that is accessible via a hyperlink or URL included or embedded in or accompanying the post.

(iii) the social media account profile or website on which the relevant name and address is published remains publicly available until the end of the regulated period, and

(iv) a link to a website on which the relevant name and address for the electoral material is published that is shown in a video or animation attached to or embedded in the post is legibly shown for a period of at least 3 seconds,

(b) a social media post published on a social media platform by a person other than an electoral participant or an officer, employee or agent of an electoral participant on behalf of the electoral participant if no amount was paid, nor any benefit given, to the person who published the post or the provider of the social media platform in connection with the publication of the post by—

(i) an electoral participant, or

(ii) an officer, employee or agent of an electoral participant on behalf of the electoral participant,

(c) a letter or email to a person in reply to a letter or email from that person, but only being a letter or email that is not sent as part of a bulk or multiple sending of letters or emails,