Competition and Consumer Act 2010
52DDistributing content
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52D Distributing content
(1) For the purposes of this Part, the following are examples of ways in which a service distributes content that is made available by the service:
(a) ranking the content;
(b) curating the content;
(c) making the content more or less prominent;
(d) making a user more or less likely to interact with the content.
(2) Subsection (1) does not limit, for the purposes of this Part, the ways in which a service distributes content that is made available by the service.
(3) For the purposes of this Part, treat the following alterations as alterations to the ways in which a service distributes content that is made available by the service:
(a) an alteration to the ways in which the service distributes a particular class of content;
Example 1: An alteration that increases the prevalence or prominence of video content made available by the service by making such video content play automatically.
Example 2: An alteration that increases or decreases the prevalence or prominence of content made available by the service with which users of the service have previously interacted.
Example 3: An alteration that increases the prevalence or prominence of content made available by the service by making extracts from the content available on the service automatically.
Example 4: An alteration that increases the ranking of content made available by the service if a user’s friends and family have interacted with content.
(b) an alteration to the ways in which the service distributes content of a particular content creator, or class of content creators;
Example 1: An alteration that increases or decreases the prevalence or prominence of content made available by the service if the content is created by a news business that has facilities to make content load rapidly.
Example 2: An alteration that decreases the prevalence or prominence of content made available by the service if the content is created by an automated account.
Example 3: An alteration that decreases the prevalence or prominence of content made available by the service if the content is from a particular website, where attempts have been made to manipulate rankings of content from the website.
Example 4: An alteration that decreases the prevalence or prominence of content made available by the service if the content is from an account of a celebrity or other prominent individual.
(c) an alteration to the ways in which the service distributes a particular class of content in relation to a particular class of users of the service.
Example 1: An alteration that prevents inappropriate content being made available by the service to children.