austlii:cth/FedCFamC2G/2026/322
General information, not legal advice.
FedCFamC2G
2026-03-06
Original judgment source is linked above.
Note: The form of the order is subject to the entry in the Court's records.
Note: The Court may vary or set aside a judgment or order to remedy minor typographical or grammatical errors (r 24.04(g) Federal Circuit and Family Court of Australia (Division 2) (General Federal Law) Rules 2025 (Cth)), or to record a variation to the order pursuant to r 24.04 (Cth).
Section 41(7) - Mr Hoser's Application extends the time for compliance with the bankruptcy notice
Section 40(1)(g) - A cross demand equal to or exceeding the amount of the judgment debt
... satisfy the Court that he or she has a counter-claim, set-off or cross demand equal to or exceeding the amount of the judgment debt or sum payable under the final order, as the case may be, being a counter-claim, set-off or cross demand that he or she could not have set up in the action or proceeding in which the judgment or order was obtained;
...
The state of satisfaction referred to in s 40(1)(g), and s 41(7), involves weighing up considerations as to the legal and factual merit of the claim relied upon by the debtor, and the justice of allowing the bankruptcy proceedings to go ahead or requiring them to await the determination of the claim.
[The different formulations as to what a debtor must show] include, the existence of a 'prima facie case', 'a fair chance of success' or the party is 'fairly entitled to litigate' the claim and that the party is advancing a 'genuine' or 'bona fide' claim. However, it is not simply a matter of evaluating whether there is a claim with the requisite strength. Rather, the question is whether the claim is of a kind that, in all the circumstances (including the Court's view of the strength of the offsetting claim), it is just to allow the party to pursue rather than face bankruptcy. One aspect of the claim to consider is its strength. A weak claim will not suffice. Otherwise, an assessment of strength is to be considered in the context of other considerations that bear upon the justice of allowing the bankruptcy proceedings to continue without the claim first being determined.
APPLICATION OF RELEVANT LEGAL PRINCIPLES TO THE CURRENT CASE
The "Snake Avoidance" trade mark and the "[s]ixth matter [c]omplained of"
HIS HONOUR: But do you - in your submission, you don't say to me, well, no, the trademark infringement is for this, this and this, and the misleading and deceptive conduct damages is for something distinct.
MR HOSER: No, the same facts asserted; the commonality of facts.
Snake Avoidance, Logo, TM No. 1869367 registered from 29 August 2017,
233. SIXTH MATTER COMPLAINED OF
In May 2018, [Mr Pelley] created a Google Business page, still active as of 28 September 2024 called 'Canine Snake Avoidance', ... which has infringed the applicant's registered trademark 'snake avoidance' in breach of S120 of the Trade Marks Act 1995.
137. PARTICULARS
234. The nature of the listing is self-explanatory and copied in Appendix 6.
235. It uses 'Canine Snake Avoidance' as a trade mark and not descriptively.
(As per original)
Importantly, Hoser's trade mark itself indicated that it was concerned with dogs. The image of a dog immediately adjacent to the words 'snake avoidance' plainly created this unequivocal nexus.
(Footnote omitted)
... Pelley's use of 'canine snake avoidance' in a descriptive manner did not infringe Hoser's trade mark 'snake avoidance' ... [and] ... his Honour was correct in this conclusion.
(Emphasis added)
...
- A further order that the first respondent pay a further $1 million punitive / aggravated damages for trademarks infringement noting he had been aware of the applicant's excusive ownership of the registered trademarks at all materially relevant times and made the applicant's life hell, by various means, for several years to give him cover to engage in non-stop infringement and destruction of the applicant's lawful business.
61. CALCULATION OF DAMAGES - TRADEMARKS
Damages for the trademarks usage are higher than the $6 million claimed against PELLEY.
63. By way of example, they are calculated as follows:
Start with JC Decaux, in the matter of Hoser V Stelios Eleftheriou and JC Decaux.
Theirs was a single trivial use of the snake man trademark on a digital sign for a time frame measured in seconds on a street corner as a one off got a $12K payout in 2024.
Pelley's multiple times a day usage (Google Adwords tool claims 2K per month infringement per trademark and he has used several trademarks non-stop, including "Reptile party", "reptile parties", "snake man", "Snakeman", "Snakebusters", "Snake avoidance", etc).
Assuming one day at $12K, this equals $4.38 million per year, making the claims against PELLEY at $1 million a year being very, very conservative.
You can multiply things three times the above as well if one uses the Bunnings payout figure of $35K from 2017 for single use of the "Snake Man" registered trademark.
Or go higher if one values each single usage (as in Adwords impression or similar), which at 6 X 2K X 35K X 12 (being 6 trademarks X 2K use per month X 35K being the Bunnings pay out in 2017 X 12 months of the year) giving over $5 billion damages per year!
(Emphasis in original)
I note we earned a total of $180,195K in the last year from Snake Avoidance to the exclusion of all other income sources and this has been roughly stable for the last 6 years (the period of this claim), then this translates as roughly $180K X 6 = $1,080,000 for the "Snake Avoidance" trademark in that period and in the face of Pelley siphoning off more than that.
(Emphasis added)
MR HOSER: ... your Honour, the state of ..... business was growing virtually exponential with insatiable demand year-on-year. It grew from next to - it grew from zero to about 80,000 a year, or thereabouts, up till 2017 or 2018, I think. No, 2017. 2018 is when Mr Pelley started gaming the internet and, basically, scraping off all the new business.
(Emphasis added)
I certify that the preceding eighty-four (84) numbered paragraphs are a true copy of the Reasons for Judgment of Judge Champion.
Hoser
Pelley, in the matter of Hoser [2026] FedCFamC2G 322
CFB18 v Reader Lawyers & Mediators (2018) 16 ABC(NS) 26; [2018] FCA 611
Colbeam Palmer Ltd v Stock Affiliates Pty Ltd (1968) 122 CLR 25; [1968] HCA 50
Glew v Harrowell (2003) 198 ALR 331; [2003] FCA 373
Guss v Johnstone (2000) 171 ALR 598; [2000] HCA 26
Hornsby Building Information Centre Pty Ltd v Sydney Building Information Centre Ltd (1978) 140 CLR 216; [1978] HCA 11
Hoser v Pelley [No 3] [2023] VSCA 257
Hoser v Pelley [No 4] [2023] VSCA 319
Melbourne v Relativity Pty Ltd [1999] FCA 160
Pepsico Australia Pty Ltd (t/a Frito-Lay Australia) v Kettle Chip Co Pty Ltd (1996) 135 ALR 192; [1996] AIPC 91-213
Re Brink; Ex parte Commercial Banking Co of Sydney Ltd (1980) 30 ALR 433; [1980] FCA 78
Salomon v Salomon & Co Ltd [1896] UKHL 1; [1897] AC 22
Wilson v Arwon Finance Pty Ltd [2021] FCA 1052
(1968) 122 CLR 25
(2003) 198 ALR 331
(2000) 171 ALR 598
(1978) 140 CLR 216
(1996) 135 ALR 192
(1980) 30 ALR 433