Consideration: Service out
9 At the hearing of the present application, Mr Hamilton relied on affidavits sworn by him on 27 August 2020, 6 September 2020, 10 December 2020, 1 March 2021, 12 July 2021 and 7 October 2021, as well as discrete documentary tenders. Section 75 of the Evidence Act 1995 (Cth) is relevant to the assessment of the sufficiency of the material adduced. Section 75 provides that the hearsay rule does not apply in an interlocutory proceeding, if the party adducing the evidence also adduces evidence of the source of the hearsay evidence. Mr Hamilton did not rely on any expert evidence.
10 For the purpose of this application, Mr Hamilton has chosen to focus on the three claims advanced in the FASOC which are founded on Part IV of the CCA (together, the Part IV CCA Claims).
11 Mr Hamilton alleges that Facebook is a substantial supplier and acquirer of online advertising services, in Australia and globally, via its products Facebook, Instagram, Messenger and third-party websites and applications. Mr Hamilton relies on Facebook's Annual Reports from 2017 to 2019 to demonstrate that Facebook derives substantial revenue from selling advertising placements to marketers which can appear in multiple places including on Facebook, Instagram, Messenger, and third-party applications and websites. Mr Hamilton relies on the Facebook Annual Report 2019 to demonstrate that Facebook's revenue from the supply of online advertising services was substantial in the years 2017, 2018 and 2019.
12 Mr Hamilton also alleges that Facebook is a substantial supplier and acquirer of online communications services, in Australia and globally, including instant messaging (WhatsApp and Facebook Messenger) and video streaming (Facebook and Instagram), social media platform services (Facebook and Instagram) and other online services on the internet.
13 Mr Hamilton alleges that Google is a substantial supplier and acquirer of online advertising services, in Australia and globally, via its products including Google Search, YouTube and third-party websites and applications. He relies on the Google Annual Report 2019 to demonstrate that Google derives significant revenue from online advertising placement and display. Mr Hamilton relies on the Google Annual Report 2019 to demonstrate Google's revenue related to advertising services was substantial in each of the years spanning 2017 to 2019.
14 Mr Hamilton also alleges that Google is a substantial supplier of online communications services, in Australia and globally, including web search (Google Search), email (Gmail), video conferencing (Google.Meet), video sharing (YouTube), web browser (Chrome) cloud storage (Google Cloud) and other online services on the internet.
15 Mr Hamilton alleges that the respondents each respectively have standard contracts with all persons who use their services. He further alleges that Google uses Facebook in that it has many Facebook pages and is thus a party to Facebook's standard contract for users. Mr Hamilton alleges that Facebook and Google use a "clickwrap" mechanism as part of their standard contracts with users whereby users are deemed to have accepted the terms and conditions by signing up to use the services. Similarly, by their continued use of services, users are alleged to accept updated or amended terms and conditions incorporated into the standard contracts.
16 In addition, Mr Hamilton contends that each of the respondents had standard terms in relation to the supply and/or acquisition of online advertising content and services to, or from, them which are the subject of standard contracts with all their advertising customers. Mr Hamilton alleges that because Facebook and Google acquire online advertising services from each other they are respectively parties to each other's standard contracts relating to online advertising services.
17 Mr Hamilton relies on s 45AC of the CCA to contend that Facebook and Google respectively should be taken to be a party to the standard contracts to which their related companies are party and that Facebook Ireland Limited and Google Australia Pty Ltd are relevantly related to Facebook and Google respectively.
18 Mr Hamilton alleges that Facebook and Google supply and acquire online advertising services to, and from, each other and to, and from, persons who are parties to their respective standard contracts. In this way, Mr Hamilton contends that there are numerous contracts between Facebook and Google respectively and persons with whom they are competitive in relation to the supply and/or acquisition of advertising services.
19 Central to the Part IV CCA Claims is Mr Hamilton's contention that between 29 January 2018 and July 2018, Facebook and Google respectively, progressively introduced measures that prohibited or substantially restricted cryptocurrency-related advertising. Mr Hamilton labels the totality of the alleged restrictions introduced by each of Facebook and Google collectively as the Ad Ban Provisions. Mr Hamilton alleges that the Ad Ban Provisions were incorporated into and formed part of the respondents' respective standard contracts for their users and for suppliers and acquirers of their online advertising services. Broadly, Mr Hamilton contends that as a result there was a substantial downturn in many, if not all, parts, of the cryptocurrency industry.
20 Mr Hamilton alleges that many persons supplying cryptocurrency-related goods and services were negatively impacted by the Ad Ban Provisions. Mr Hamilton alleges that a substantial purpose of each of the Ad Ban Provisions is, inter alia, to: (1) restrict or prevent the supply of online advertising services by the respondents to members of the cryptocurrency industry; and (2) the acquisition of online advertising services from the respondents by members of the cryptocurrency industry who are party to standard contracts with the respondents, or either of them.
21 Mr Hamilton alleges that Facebook and Google gave effect to the Ad Ban Provisions by: (1) publicly announcing the Ad Ban Provisions; (2) implementing the Ad Ban Provisions in the software algorithms by which they provide online advertising services; and (3) encouraging and enabling their users to assist in the implementation of the Ad Ban Provisions.
22 Mr Hamilton's overarching contention is that the Ad Ban Provisions caused a substantial reduction in advertising opportunities for cryptocurrency-related goods and services which resulted in a substantial reduction in demand for those goods and services. Mr Hamilton contends that the operation of the Ad Ban Provisions has resulted in the loss of a "substantial economic benefit" from the cryptocurrency industry, which has in turn caused group members to suffer loss or damage, of which his personal claim is an example. Broadly, and without being exhaustive, Mr Hamilton claims he suffered loss occasioned by: (1) a reduction in the profitability of cryptocurrency mining, which was the primary business of Green Freedom Limited (Israel), a company wholly owned by Mr Hamilton; (2) diminution in the value of his investment in STEEM, a cryptocurrency, which Mr Hamilton contends experienced severe decline following the introduction of the Ad Ban Provisions; (3) loss of the business opportunity to operate a successful cryptocurrency consulting practice specialising in investment in the cryptocurrency industry which Mr Hamilton says he established with his wife under the name, Grant Hamilton Crypto Advisory, before introduction of the Ad Ban Provisions; and (4) a reduction in the value of his unsold cryptocurrency holdings.
23 Three examples are given, on an inclusive basis, in respect of the damage suffered by group members as a result of the drop in demand caused by the implementation of the Ad Ban provisions on the following goods and services: (1) 33 named and listed cryptocurrencies; (2) services of cryptocurrency exchanges; and (3) online services which rely upon cryptocurrency-enabled public blockchain technologies, including social media, content (including video) sharing, search engine and web browser services.
24 In the context of the Part IV CCA Claims, Mr Hamilton alleges that the Ad Ban Provisions are exclusionary cartel provisions, that they had the effect of substantially lessening competition in markets for cryptocurrencies and that the introduction and implementation of the Ad Ban Provisions was relevantly part of a concerted practice.
25 Mr Hamilton alleges that in:
(a) giving effect to Ad Ban Provisions, which Mr Hamilton submitted satisfied each of the elements of s 45AD, in their respective standard contracts with users each of the respondents contravened s 45AK of the CCA;
(b) giving effect to provisions in their respective standard contracts with users, which had the effect of substantially lessening competition in the market(s) for cryptocurrencies in Australia, each of the respondents acted in contravention of s 45(1)(b) of the CCA; and/or
(c) engaging in a concerted practice, which had the effect of substantially lessening competition in the market(s) for cryptocurrencies in Australia, each of the respondents acted in contravention of s 45(1)(c) of the CCA.
26 In seeking to establish a prima facie case, Mr Hamilton made detailed submissions in respect of the claim premised on a contravention of s 45(1)(b) as to the nature of the markets for cryptocurrencies in Australia and as to the meaning of "competition" for the purpose of s 45(3) of the CCA. I have had regard to these submissions in coming to my conclusion at [38].
27 Mr Hamilton claims relief in the form of damages, including aggravated damages and exemplary damages, under s 82(1) of the CCA and s 22 of the FCA Act respectively, declaratory relief under s 163A of the CCA and/or s 21 of the FCA Act, a permanent injunction under s 80 of the CCA requiring the respondents to cease the alleged contravening conduct and other relief under s 87(1) of the CCA including a public apology and the provision of certain services to group members at no cost, and without restriction, for a period of time equal to the period of the alleged contravening conduct.