47Advertising signs

47 Advertising signs

47 Advertising signs

(1) Objective The objective of the advertising sign provisions is to ensure that outdoor advertising—

(a) conveys advertisers’ messages and images while complementing and conforming to both the building on which it is displayed and the character of the locality, and

(b) does not adversely affect the locality in terms of appearance, size, illumination or overshadowing or in any other way, and

(c) does not lead to visual clutter through the proliferation of signs, and

(d) does not detract from the rural character or scenic qualities of the area of Tweed.

(2) Advertisements allowed only with consent Development for the purpose of an advertisement on land within a zone other than a rural, open space or environmental protection zone may be carried out with development consent only if it is not prohibited under subclause (4).

(3) Development for the purpose of an advertisement on land within a rural, open space or environmental protection zone may be carried out with development consent only if it is not prohibited under subclause (4) and it is either—

(a) a temporary sign in Zone 7 (a), 7 (d) or 7 (l), or

(b) an advertisement that directs the travelling public to a specific tourist facility, lawful business or place of scientific, historic or scenic interest and the consent authority is satisfied that—

(i) the principal purpose of the advertisement is to direct the travelling public to that building or place, and

(ii) the dimensions and overall size of the advertisement are not larger than would reasonably be required to so direct the travelling public, or

(c) an advertisement relating to a lawful use on the land on which the advertisement is to be displayed.

(4) Advertisements prohibited Development for the purpose of a roof sign, an A-frame sign on public land, a flashing sign or an animated sign (otherwise than as exempt development) is prohibited.