19Message to be printed on side of retail packages of cigarettes

19 Message to be printed on side of retail packages of cigarettes

(1) For this regulation, a reference to the sides of a retail package containing cigarettes is a reference:

(a) in the case of a cylindrical retail package — to those parts of the curved surface of the package that, if the vertical centre‑line of the largest brand‑name on the curved surface of the package is taken to be at 0 , extend:

(i) from 60  to 120 ; and

(ii) from 240  to 300 ;

around the circumference of a flat face of the package; and

(b) in the case of a package that has 2 faces that are hexagonal or octagonal, and of which all the other faces are square or rectangular — to the square or rectangular faces of the package, other than the front and the back; and

(c) in the case of a carton — to the larger 2 of the 4 faces other than the front and the back;

(d) in any other case — to the surfaces of the package, other than the back and the front, that are vertical when the package is held so that the axis of the cigarettes within it is vertical.

(2) For subregulation (1):

(a) the front of a retail package (other than a retail package of a kind described in item 208 or 209 of Schedule 1) is that face of the package on which the warning message is required to be printed; and

(b) the back of a retail package (other than a retail package of a kind described in item 208 or 209 of Schedule 1) is the face:

(i) on which the explanatory message is required to be printed; or

(ii) on which the explanatory message would, but for subregulation 10 (2), be required to be printed.

(3) The following message must be printed on a retail package of cigarettes:

The smoke from each cigarette contains, on average:

(xx) milligrams or less of tar — condensed smoke containing many chemicals, including some that cause cancer;

(yy) milligrams or less of nicotine — a poisonous and addictive drug;

(zz) milligrams or less of carbon monoxide — a deadly gas which reduces the ability of blood to carry oxygen.

(4) The message required by subregulation (3) must be printed on a retail package of a kind described in item 201, 202, 203, 205 or 207 of Schedule 1:

(a) if both or all of the sides of the package are the same in area — on one side of the package; or

(b) if one side of the package is larger than the other or others — on the larger or largest side; or

(c) if 2 or more sides of the package are larger than the other or others — on one of those larger sides.

(5) The message required by subregulation (3) must be printed on a retail package of a kind described in item 208 or 209 of Schedule 1 anywhere on the package.