19Message to be printed on side of retail packages of cigarettes

19 Message to be printed on side of retail packages of cigarettes (1) For this regulation, a reference to the sides of a retail package containing cigarettes is a reference: (a) in the case of a cylindrical retail package — to those parts of the curved surface of the package that, if the vertical centre‑line of the largest brand‑name on the curved surface of the package is taken to be at 0 , extend: (i) from 60  to 120 ; and (ii) from 240  to 300 ; around the circumference of a flat face of the package; and (b) in the case of a package that has 2 faces that are hexagonal or octagonal, and of which all the other faces are square or rectangular — to the square or rectangular faces of the package, other than the front and the back; and (c) in the case of a carton — to the larger 2 of the 4 faces other than the front and the back; (d) in any other case — to the surfaces of the package, other than the back and the front, that are vertical when the package is held so that the axis of the cigarettes within it is vertical. (2) For subregulation (1): (a) the front of a retail package (other than a retail package of a kind described in item 208 or 209 of Schedule 1) is that face of the package on which the warning message is required to be printed; and (b) the back of a retail package (other than a retail package of a kind described in item 208 or 209 of Schedule 1) is the face: (i) on which the explanatory message is required to be printed; or (ii) on which the explanatory message would, but for subregulation 10 (2), be required to be printed. (3) The following message must be printed on a retail package of cigarettes: The smoke from each cigarette contains, on average: (xx) milligrams or less of tar — condensed smoke containing many chemicals, including some that cause cancer; (yy) milligrams or less of nicotine — a poisonous and addictive drug; (zz) milligrams or less of carbon monoxide — a deadly gas which reduces the ability of blood to carry oxygen. (4) The message required by subregulation (3) must be printed on a retail package of a kind described in item 201, 202, 203, 205 or 207 of Schedule 1: (a) if both or all of the sides of the package are the same in area — on one side of the package; or (b) if one side of the package is larger than the other or others — on the larger or largest side; or (c) if 2 or more sides of the package are larger than the other or others — on one of those larger sides. (5) The message required by subregulation (3) must be printed on a retail package of a kind described in item 208 or 209 of Schedule 1 anywhere on the package. (6) The message required by subregulation (3) must be printed: (a) in the type face known as Helvetica, and in type that is: (ii) black; and (iii) of normal weight; and (iv) of such a size that the text as nearly as possible fills the background on which it is printed; and (b) in upper and lower case, as the text of the message is set out in subregulation (3); and (c) if the message is required to appear on the side of the package, oriented so that the lines of type making up the message are parallel to the longest edges of the face on which the message is printed; and (d) on a rectangular or square background of the kind set out in subregulation (7). (7) The background referred to in paragraph (6) (d): (a) must be white; and (b) must occupy: (i) in the case of a retail package other than a flip‑top pack, a carton or an irregular package — the whole of one side; or (ii) in the case of a flip‑top pack — the whole of one side except the part of that side that forms part of the top; or (iii) in the case of a carton — at least 25% of the side on which the message is printed; or (iv) in the case of a retail package of a kind described in item 208 or 209 of Schedule 1 — at least 9% of the total surface area of the package. (8) When the message required by subregulation (3) is printed on a retail package, ‘(xx)’, ‘(yy)’ and ‘(zz)’ are to be replaced by: (a) the average amount of tar, nicotine or carbon monoxide, respectively, produced by a cigarette of the kind contained in the retail package, when cigarettes of that kind are tested according to the testing methods specified in regulation 20; or (b) if, when cigarettes of that kind are tested according to those testing methods: (i) the average amount of tar produced by a cigarette does not exceed 16 milligrams; and (ii) the average amount of nicotine produced by a cigarette does not exceed 1.5 milligrams; and (iii) the average amount of carbon monoxide produced by a cigarette does not exceed 20 milligrams; a figure worked out by taking from the column of Part 1.3 of Schedule 1 that relates respectively to tar, nicotine, or carbon monoxide the lowest figure that is greater than the average amount of tar, nicotine, or carbon monoxide, respectively, produced by a cigarette of that kind.