16Use of adhesive labels

16 Use of adhesive labels (1) A message that is required by this Part to be printed on a retail package (other than a flip‑top pack or a soft pack) may be printed on an adhesive label that is affixed to the retail package. (2) An adhesive label must: (a) comply with this Part in all respects other than as specifically set out in this regulation; and (b) be affixed to the face of the package on which the message that it bears is required to be printed, but may be affixed anywhere on that face; and (c) be fastened firmly to the retail package so as not to be easily removable. (2A) For paragraph (2) (c), in determining whether a label can easily be removed, regard must be had to: (a) the expected life‑span of the package; and (b) whether the label can be removed without damaging either the label or the packaging. (3) An adhesive label may be affixed in any orientation.