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Tobacco and Other Smoking Products Act 1927
6Meaning of smoking advertisement
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6 Meaning of smoking advertisement smoking advertisement means writing, sound or a picture, symbol, light or other visible device, object or sign (or a combination of 2 or more of these) that a reasonable person would consider publicises, or otherwise promotes— (a) the purchase or use of a smoking product; or (b) a trademark or brand name, or part of a trademark or brand name, of a smoking product. (2) A smoking advertisement may be constituted by an incidental or accidental accompaniment to any other written, aural, pictorial, symbolic or visible matter.