2Objects of this Code

2 Objects of this Code

The objects of this Code are to specify requirements for advertisements about therapeutic goods so that advertisements: (a) promote the safe and proper use of the therapeutic goods by minimising misuse, overuse or underuse; and (b) are ethical and do not mislead or deceive the consumer or create unrealistic expectations about the performance of the therapeutic goods; and (c) support informed health care choices; and (d) are not inconsistent with current public health campaigns.