11Scientific or clinical representations

11 Scientific or clinical representations

(1) This section does not apply in relation to: (a) labels of therapeutic goods; or (b) consumer medicine information; or (c) instructions for use; or (d) patient information leaflets. (2) An advertisement about therapeutic goods that makes a scientific or clinical representation must: (a) only contain scientific or clinical terminology that is clearly communicated and able to be readily understood by the audience to whom it is directed; and (b) be consistent with the body of scientific or clinical evidence applicable to the goods. (3) An advertisement about therapeutic goods that refers to scientific or clinical research, expressly or by implication, must: (a) identify the researcher; and (b) identify the financial sponsor of the research where the advertiser knows, or ought reasonably to have known, that information; and (c) sufficiently identify the research by proper citation to enable consumers to access that research.