Minimum Requirements for the Submission of Advertisements

1. Typed copy (no smaller than 10 point), black copy on white background.

2. Draft layout or clear description of layout

3. For TVC’s, copy of script with storyboard

4. For radio, copy of script to include sound-effect descriptions

5. Copy of appropriate documentation

A – Certificate of Listing/Registration

B – Label (enlarged for legibility)

C – Approved indications of use (where applicable)

D – Copy of any research/surveys/data referenced in advertisement (note –

further evidence to be provided if requested).

E – Copy of documentation supporting professional recommendations and testimonials [note: further evidence to be provided if requested]

Note:

1. Substantiation of therapeutic claims to be provided upon request
2. Substantiation, in line with levels of evidence required to be held by the sponsor at the time of listing or registration, may be required by the advertising services manager
3. Notwithstanding the above, further substantiation may also be requested
4. Listing or registration of a claim does not automatically mean that the claim may be advertised

APPENDIX 4