7. SPECIFIC CATEGORIES

7.1 Analgesics

7.1.1 Analgesics are those preparations for internal use containing one or more of

the following substances intended for the relief of minor aches and pains:

• salicylic acid, its salts, its derivatives (including aspirin) and their salts
• codeine
• other non-steroidal anti-inflammatory drugs
• paracetamol.

This excludes preparations for internal use in self-limiting conditions and which contain an analgesic in combination with one or more other active ingredients such as cough mixtures and cold tablets.

7.1.2 An advertisement for analgesics (other than radio advertisements which are 15 seconds or less) must contain the following warning statement, prominently displayed or communicated i.e. standing out so as to be easily read from a normal viewing distance, and/or heard and understood:

“Use only as directed. Incorrect use could be harmful. Consult your healthcare professional if symptoms persist”

Radio advertisements which are 15 seconds or less must include the following:

“Always read the label. Use only as directed by a healthcare professional”

7.1.3 An advertisement for analgesics must not imply that:

(a) analgesic consumption is safe

(b) analgesics will relax, relieve tension, sedate or stimulate.