9Accuracy

9 Accuracy

Advertising for therapeutic goods must satisfy the following:

any claims made in the advertising are valid and accurate, and all information presented has been substantiated before the advertising occurs; and

it is truthful, balanced and not misleading or likely to mislead, including in its claims, presentations, representations and comparisons; and

any comparisons made in the advertising between therapeutic goods or classes of therapeutic goods do not directly or indirectly claim that the goods or class of goods being used as the comparator are harmful or ineffectual; and

if the goods are included in the Register— it is consistent with the entry for the therapeutic goods in relation to that inclusion.