Therapeutic Goods Advertising Code (No.2) 2018
26Therapeutic goods that are for weight management
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26 Therapeutic goods that are for weight management
An advertisement for therapeutic goods containing any claim relating to weight management must balance the claims with the need for a healthy energy‑controlled diet and physical activity. Advertising of therapeutic goods containing any claim relating to weight management must not include any reference or depiction suggesting that the therapeutic goods will correct or reverse the effects of overeating or over‑consumption of any food or drink. An advertisement for therapeutic goods containing any claim relating to weight management must not:
feature individuals in images or visual representations; or
use individuals’ statistics or testimonials;
unless the results achieved by those individuals from the use of the goods would be expected to be achieved on average by users of the goods.
In this section:
weight management includes the following:
weight loss;
weight control;
weight maintenance;
measurement reduction;
clothing size reduction;
hunger suppression.