17Testimonials

17 Testimonials

For the purposes of this section, a testimonial means a statement about a therapeutic good made by a person that claims to have used that good. A testimonial used in an advertisement for therapeutic goods must be:

made by a person:

whose details are verified prior to the advertising occurring; and

who has used the goods for their intended purpose; and

who is not:

involved with the production, sale, supply or marketing of the goods; or

an employee or officer of a corporation that is involved with the production, sale, supply or marketing of the goods; or

a corporation; or

mentioned in subsection 16(2); and

verified as to the use of the goods and the claims made by the person prior to the advertising occurring; and

typical of the results to be expected from the use of the goods in accordance with the directions for use, or purpose, of the goods.

A testimonial must disclose:

whether the person providing the testimonial has received, or will receive, any valuable consideration for the testimonial; and

where another person is taking the place in the advertisement of the person providing the testimonial; and

where the person providing the testimonial is an immediate family member of an individual who is involved with the production, sale, supply or marketing of the goods.