15Scientific or clinical representations

15 Scientific or clinical representations

This section does not apply to:

a label or consumer medicine information; or

a patient information leaflet.

Where an advertisement makes a scientific or clinical representation:

any scientific or clinical terminology must be appropriate, clearly communicated and able to be readily understood by the audience to whom it is directed; and

any scientific or clinical representation must be consistent with the body of scientific or clinical evidence applicable to the advertised therapeutic goods.

Where an advertisement contains a citation to scientific or clinical literature, either explicitly or impliedly:

any research results must identify the researcher and financial sponsor of the research, where the advertiser knows, or ought reasonably to have known, that information; and

the study must be sufficiently identified to enable consumers to access it.