10Effect

10 Effect

Advertising for therapeutic goods must:

support the safe and proper use of therapeutic goods by:

presenting the goods in accordance with directions or instructions for use; and

not exaggerating product efficacy or performance; and

not be likely to lead to people delaying necessary medical attention or delaying the use of, or failing to use, treatment prescribed by a medical practitioner; and

not encourage inappropriate or excessive use of the therapeutic goods; and

not contain any claim, statement, implication or representation that:

the therapeutic goods are safe or that their use cannot cause harm, or that they have no side-effects; or

the therapeutic goods are effective in all cases of a condition or that the outcome from their use is a guaranteed or sure cure; or

the therapeutic goods are infallible, unfailing, magical or miraculous; or

harmful consequences may result from the therapeutic goods not being used — unless the claim, statement, implication or representation is permitted under section 42DK of the Act or approved under section 42DF of the Act.