ALWAYS READ THE LABELALWAYS READ THE LABEL

ALWAYS READ THE LABEL

except:

(i) in the case of direct marketing and internet marketing, which must contain:

• a full list of the active ingredients. (Where the product name is also the single active ingredient, the pack shot displaying the product name will be sufficient to meet this requirement); and
• the mandatory warning statements prominently displayed on each page of the catalogue or internet that features therapeutic goods; and
• any mandatory advisory statements required to be included on the product label, prominently displayed on each page that features the relevant medicine(s); and
• if the medicine, when used according to the directions:

- has known serious adverse effects (in terms of severity and clinical importance); or

- is contraindicated for a known group of people because it could cause serious adverse effects which are reflected in the regulatory requirements on the label or in the Consumer Medicine Information (CMI);

an appropriate warning of those effects must be given, prominently displayed on each page that features the relevant medicine(s); and

(ii) radio commercials which are 15 seconds or less.

(d) words to the following effect, prominently displayed or communicated, i.e. standing out so as to be easily read from a normal viewing distance, and/or heard and understood:

USE ONLY AS DIRECTED

and, in all advertisements other than radio commercials that are 15 seconds or less, for claims relating to symptoms of diseases or conditions,

IF SYMPTOMS PERSIST SEE YOUR DOCTOR/HEALTHCARE PROFESSIONAL

(e) or, in the case of Schedule 3 therapeutic goods listed in Appendix H of the current Poisons Standard, either :

(i) words to the effect of: