Part 7 – Notification to message recipients

27 Requirements on carriage service providers

This section applies to a carriage service provider that supplies a public mobile telecommunications service.

Regular notifications

For each public mobile telecommunication services supplied by a provider under a contract, the provider must provide information about how the following will be dealt with under this industry standard:

a sender identification message that includes a sender identification registered in the Register; and a sender identification message that includes a sender identification that is not registered in the Register,

to either:

the end-user of the service; or the account holder for the service.

For subsection (2), the information must be:

published on the provider’s website from 30 November 2025; and
provided to the end-user or the account holder, as relevant, by SMS, via a mobile application or by email or any other direct communication with the end-user or account holder:

upon entering into or renewing a contract with the account holder; and
at least once every quarter, starting from the quarter commencing 1 October 2026.

One-off notifications around 1 July 2026

For each public mobile telecommunication services supplied by a provider under a contract, the provider must provide the following information:

how the following will be dealt with under this industry standard:

a sender identification message that includes a sender identification registered in the Register; and
a sender identification message that includes a sender identification not registered in the Register; and

that the Register will commence on 1 July 2026,

to either:

the end-user of the service; or
the account holder for the service.

For subsection (4), the information must be provided to the end-user or account holder, as relevant, by SMS, via a mobile application or by email or any other direct communication with the end-user or account holder:

between 18-20 June 2026; and
between 28-30 June 2026; and
between 8-10 July 2026.