Telecommunications (SMS Sender ID Register) Industry Standard 2025
9Requirements to provide information to entities
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9 Requirements to provide information to entities
Requirements regarding existing customers – before 1 July 2026
A participating telecommunications provider that is an originating telecommunications provider must contact each of its existing customers before 1 July 2026 to:
provide to the customer, in writing, the information in Schedule 1; and subject to subsection (4), offer to make an application for registration of a sender identification in the Register on behalf of the customer.
Requirements regarding prospective customers seeking to use a new sender identification
If:
a participating telecommunications provider that is an originating telecommunications provider receives a request from a prospective customer, who asks the provider to send a sender identification message on behalf of the customer; and the provider agrees to provide that service; and the sender identification is not registered in the Register,
the provider must:
provide to the customer, in writing, the information in Schedule 1; and subject to subsection (4), offer to make an application for registration of the sender identification in the Register on behalf of the customer.
Requirements regarding existing customers using a new sender identification
If:
a participating telecommunications provider that is an originating telecommunications provider receives a request from an existing customer, who asks the provider to send a sender identification message on behalf of the customer; and the sender identification is not registered in the Register,
the provider must:
provide to the customer, in writing, the information in Schedule 1; and subject to subsection (4), offer to make an application for registration of the sender identification in the Register on behalf of the customer.
Where the customer is a non-ABN entity, the requirement in each of paragraphs (1)(b), (2)(e) and (3)(d) does not apply, unless the provider is a certified telecommunications provider.