Telecommunications (SMS Sender ID Register) Industry Standard 2025
4Application of industry standard
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4 Application of industry standard
Subject to subsection (2), for the purposes of subsection 125AA(1) of the Act, this industry standard:
applies to the following sections of the telecommunications industry:
carriers; carriage service providers; electronic messaging service providers; and
gives effect to the objectives set out in section 7 of the Telecommunications (SMS Sender ID Register Industry Standard) Direction 2025.
This industry standard does not apply to a carrier, or a carriage service provider, in its capacity as a statutory infrastructure provider. An electronic messaging service provider may comply with its obligations under this industry standard by:
fulfilling the obligations itself; or arranging with another person who is a participating telecommunications provider to fulfill some or all of the obligations on its behalf under subsection 13(5).