11Requirements relating to the registration of sender identifications on behalf of an ABN entity

11 Requirements relating to the registration of sender identifications on behalf of an ABN entity

Requirements for a participating telecommunications provider that is an originating telecommunications provider

Subject to subsection (2), if:

an ABN entity requests a participating telecommunications provider that is an originating telecommunications provider to make an application for registration of a sender identification in the Register on behalf of the entity; and the provider agrees to send sender identification messages on behalf of the entity;

the provider must make an application for registration of the sender identification in the Register on behalf of the entity.

Before making the application, the provider must ask the entity if it is an entity associate for another entity. If the entity is an entity associate for another entity (the other entity), the provider must:

apply to the ACMA for an approval on behalf of the entity associate under section 484F of the Act; and confirm with the other entity that the entity associate is authorised by the other entity to send a sender identification message that includes that other entity’s sender identification registered in the Register; and subject to paragraph (b), if the sender identification is not registered in the Register – make an application for registration of the sender identification on behalf of the other entity.

Before making an application for registration of a sender identification in the Register on behalf of an ABN entity, a participating telecommunications provider that is an originating telecommunications provider must establish that the entity has a valid use case for the sender identification by:

confirming that:

there is a sender identification match for the entity in relation to the registered business name of the entity in the Business Names Register; and
the status of the business name of the entity is “registered”; or

confirming that:

there is a sender identification match for the entity in relation to the company name of the entity in the Australian Business Register; and
the status of the ABN relating to the entity is “active”; or

confirming that:

there is a sender identification match for the entity in relation to a trade mark owned by the entity and included in the Register of Trade Marks or an equivalent international register of trademarks; and
the status of the trademark owned by the entity is “registered”; or

confirming that:

there is a sender identification match for the entity in relation to a registered domain name of which the entity is the “registrant” in the whois.auda.org.au database; and