SMS Sender ID Register (Application, Access and Administration) Determination 2025
8Application form requirements
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8 Application form requirements
For paragraphs 484F(3)(d) and 484G(2)(c) of the Act, an application made to the ACMA:
for approval under section 484F of the Act and to register a sender identification in the Register; or to register a sender identification in the Register;
by an entity, or by a participating telecommunications provider, international partner or EMSP partner on the entity’s behalf, must include the following information:
the entity’s name; for an ABN entity – its ABN; for a non-ABN entity:
a unique identifier associated with the entity’s official recognition or certification by a governing body, regulatory authority or accreditation organisation in the country in which the entity is based; or if the entity’s official recognition or certification does not include a unique identifier, the entity name exactly as it is entered on the official record of recognition or certification;
for a non-ABN entity – the name of at least one:
certified telecommunications provider; or
international partner or EMSP partner of a certified telecommunications provider,
that the entity intends to use to send sender identification messages on behalf of the entity;
one of the following web addresses relating to the entity’s:
website; or online presence on a social media platform;
whichever of the following is applicable:
if the entity is a company – the full address of the entity’s registered office; or if the entity is not a company – the entity’s principal place of business, operation or administration;
the full name, email address and contact telephone number of the entity representative;
Note: For an ABN entity making an application through a participating telecommunications provider, international partner or EMSP partner, the entity representative making the application, may or may not be the entity’s business administrator or authorised user at the time of making the application.
the sender identification or identifications that the entity wishes to register;
Note: The sender identification or identifications included in an application for registration must meet the criteria set out in section 10.
where an entity wishes to register a sender identification for a period shorter than 12 months – the date on which the registration of the sender identification will expire.
Note 1: Sections 11, 12 and 13 of the Standard allow for telecommunications providers who are participating telecommunications providers to register sender identifications on behalf of an entity. Note 2: If a date is not specified for the purposes of paragraph 8(k), registration of a sender identification is ongoing, unless the ACMA has specified a default registration period, or the sender identification is otherwise revoked or removed from the Register.