7Advertising

7 Advertising

(1)  A practitioner may advertise in connection with his or her practice if the advertisement –

(a) does not contain a statement that the practitioner knows to be false; and

(b) is not misleading or deceptive or likely to mislead or deceive; and

(c) does not make or imply a comparison with another practitioner; and

(d) is not vulgar, sensational or of a nature that, in the opinion of the Society, is likely to bring the practitioner, the legal profession or the legal system into disrepute.

(2)  In respect of any investigation of a complaint or any disciplinary proceedings under Part 8 of the Act, a practitioner claiming expertise or specialty in a particular field of the law, if required by the Society, must prove that the claim is –

(a) not false; and

(b) not misleading or deceptive or likely to mislead or deceive.

(3)  Subrule (2) does not apply to the practice of mediation or arbitration.