53Marketing plan for advertising and promotion

#### 53 Marketing plan for advertising and promotion 53 Marketing plan for advertising and promotion > If a retail shop lease requires the lessee to pay any amount to the lessor in respect of advertising and promotion costs, the lease is taken to include provision to the following effect— > > > (a) The lessor must, at least 1 month before the start of each accounting period of the lessor, make available to the lessee a marketing plan that gives details of the lessor’s proposed expenditure on advertising and promotion during that accounting period. > > > (b) If such a payment relates to an opening promotion, the lessor must, at least 1 month before that opening promotion, make available to the lessee details of the proposed expenditure on that promotion.