51Permitted marks—origin marks

51 Permitted marks—origin marks

(1) A mark (an origin mark) on the retail packaging of a tobacco product that is used to distinguish the origin of the tobacco product must be: (a) an alphanumeric code; or (b) a covert mark that is not visible to the naked eye. Rules applying to all origin marks (2) If the origin mark is printed, it may be printed in either white or black. (3) If the origin mark is printed in black, it may include a white background in the form of a rectangle no larger than 20 mm by 5 mm. (4) The origin mark may be applied to the retail packaging by etching or debossing. Alphanumeric codes (5) An origin mark that is an alphanumeric code must: (a) appear only once on the retail packaging of the tobacco product; and (b) be printed: (i) in an English sans serif typeface; and (ii) no larger than 3 mm in size; and (iii) in a normal weighted regular font; and (c) for a cigarette pack or cigarette carton—appear on either: (i) the side outer surface of the pack or carton on which a health warning is not displayed; or (ii) the bottom outer surface of the pack or carton. (6) An origin mark that is an alphanumeric code applied by etching or debossing must be the colour known as Pantone 448C. (7) An origin mark that is an alphanumeric code must not: (a) form a symbol or design; or (b) represent, or be suggestive of, the brand name or variant name (if any) of the tobacco product.