Public Health (Tobacco and Other Products) Regulations 2024
28Online e‑cigarette advertisements—prohibited information
Start here
Get a plain-English read of 28
Turn the raw legal text into a practical explanation grounded in Public Health (Tobacco and Other Products) Regulations 2024.
28 Online e‑cigarette advertisements—prohibited information
(1) The website must not: (a) invite or allow bids or offers for the sale of e‑cigarette products; or (b) include a tobacco advertisement on the same webpage on which an e‑cigarette advertisement is displayed. (2) To avoid doubt, the website must not include any of the following: (a) words or images that entice, or are intended to entice, a person to purchase an e‑cigarette product; (b) images of e‑cigarette products; (c) more than one price for each e‑cigarette product; (d) content that promotes another website that: (i) contains an e‑cigarette advertisement; or (ii) solicits internet traffic to an e‑cigarette advertisement.
Note: For the purposes of paragraph (2)(a), examples of words that entice a person to purchase an e‑cigarette product include, but are not limited to, the following:
(a) cheap;
(b) discount;
(c) bulk savings;
(d) buy one, get one free;
(e) tax free.