20Online tobacco advertisements—prohibited matters

20 Online tobacco advertisements—prohibited matters

(1) The website must not: (a) contain any information about regulated tobacco items that is not required or permitted under the Act or this instrument; or (b) invite or allow bids or offers for the sale of tobacco products; or (c) include an e‑cigarette advertisement on the same webpage on which a tobacco advertisement is displayed. (2) To avoid doubt, the website must not include any of the following: (a) prohibited terms; (b) words or images that entice, or are intended to entice, a person to purchase a regulated tobacco item; (c) words that directly or by implication contradict, qualify or modify a health warning, a health promotion insert or an on‑product health message; (d) images of regulated tobacco items; (e) more than one price for each regulated tobacco item; (f) content that promotes another website that: (i) contains a tobacco advertisement; or (ii) solicits internet traffic to a tobacco advertisement.

Note: For the purposes of paragraph (2)(b), examples of words that entice a person to purchase a regulated tobacco item include, but are not limited to, the following:

(a) cheap;
(b) discount;
(c) bulk savings;
(d) buy one, get one free;
(e) tax free.