Public Health (Tobacco and Other Products) Act 2023
77Plain packaging—prohibited terms and other marks
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77 Plain packaging—prohibited terms and other marks
No prohibited terms on retail packaging (1) No prohibited term may appear anywhere on the retail packaging of tobacco products.
Note: For prohibited term, see section 73.
No other marks on retail packaging (2) No other mark may appear anywhere on the retail packaging of tobacco products, other than as permitted by subsection (3).
Note 1: For mark, see section 15.
Note 2: This section does not apply to wrappers (see subsection (6)).
Permitted marks (3) The following may appear on the retail packaging of tobacco products: (a) health warnings; (b) mandatory markings; (c) the brand name and any variant name (to the extent those names are not a prohibited term) of the tobacco product; (d) any other mark permitted by regulations (if any) made for the purposes of this paragraph.
Note: For health warnings, see section 78 and for mandatory markings, see section 79.
(4) Any: (a) brand name or variant name; or (b) other mark permitted under paragraph (3)(d); that appears on the retail packaging of tobacco products must comply with the requirements (if any) prescribed by regulations made for the purposes of this subsection. Restrictions (5) Any brand name, variant name or other mark that is permitted under this Act to appear on the retail packaging of tobacco products must not: (a) promote the product by means that: (i) are false, misleading or deceptive; or (ii) are likely to create an erroneous impression about the product’s characteristics, health effects, risks or emissions; or (b) directly or indirectly create an impression that the product is less harmful than other tobacco products; or (c) wholly or partly obscure any health warning or mandatory marking; or (d) constitute a tobacco advertisement; or (e) provide access to a tobacco advertisement. Section not to apply to wrappers (6) This section does not apply to a plastic or other wrapper that covers: (a) the retail packaging of a tobacco product; or (b) a tobacco product that is for retail sale.
Note: For the requirements for wrappers, see section 80.