66Meaning of e‑cigarette sponsorship

66 Meaning of e‑cigarette sponsorship

Basic definition (1) An e‑cigarette sponsorship means any form of contribution (whether financial or otherwise) to an event, activity or person that promotes, or is likely to promote, the following (whether directly or indirectly): (a) vaping; (b) an e‑cigarette product or the use of such a product.

Note: In some circumstances, an e‑cigarette sponsorship may also constitute an e‑cigarette advertisement.

E‑cigarette sponsorships may be prescribed (2) The regulations may prescribe a kind of contribution to be an e‑cigarette sponsorship for the purposes of this Act.