48Exception—consumer matters

48 Exception—consumer matters

None of the following communications, of themselves, constitute an e‑cigarette advertisement: (a) recalling an e‑cigarette product; (b) disclosing a defect in, or a dangerous characteristic of, an e‑cigarette product; (c) disclosing circumstances in which the use of an e‑cigarette product is or may be dangerous; (d) disclosing procedures for the appropriate disposal of an e‑cigarette product; (e) informing people about their consumer rights in relation to e‑cigarette products.