145Prohibiting and restricting promotion of irresponsible drinking

145 Prohibiting and restricting promotion of irresponsible drinking (1) The Director may, on the grounds specified in subsection (2), issue a written direction to a licensee that: (a) prohibits or restricts the licensee from doing any conduct specified in subsection (2)(a) to (e); or (b) requires the licensee to give the Director a report, within a specified period, about action taken to ensure responsible drinking occurs on or in the licensed premises. (2) The direction under subsection (1) may be issued if the Director believes on reasonable grounds that: (a) the licensee has committed, is committing, or is about to commit, an offence against this Division; or (b) the licensee is encouraging patrons to consume more liquor than normal or to consume liquor more rapidly than normal; or (c) the licensee is encouraging the irresponsible, rapid or excessive consumption of liquor on or in the licensed premises; or (d) the licensee is promoting, or allowing the promotion of, liquor in a way that appeals to children through designs, motifs, characters or other marketing tactics that appeal to children; or (e) the licensee is promoting liquor in an indecent or offensive manner; or (f) it is otherwise in the public interest to issue the direction to prohibit or restrict irresponsible drinking. (3) The conduct specified in subsection (2)(b) and (c) includes the (a) providing extreme discounts to the price of liquor that encourages higher consumption of liquor; (b) providing significant discounts of limited duration that encourages drinking more rapidly; (c) serving liquor in non-standard measures that encourages higher consumption of liquor;

Liquor Act 2019 79 (d) using marketing tactics that rely on emotion to encourage irresponsible drinking. (4) The direction may be issued in conjunction with any other action taken under this Act. (5) A licensee to whom a direction is issued under this section must comply with the direction.