Legal Profession Uniform Law Australian Solicitors’ Conduct Rules 2015
36Advertising
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36 Advertising
36 Advertising
36.1 A solicitor or principal of a law practice must ensure that any advertising, marketing, or promotion in connection with the solicitor or law practice is not—
36.1.1 false,
36.1.2 misleading or deceptive or likely to mislead or deceive,
36.1.3 offensive, or
36.1.4 prohibited by law.
36.2 A solicitor must not convey a false, misleading or deceptive impression of specialist expertise and must not advertise or authorise advertising in a manner that uses the words “accredited specialist” or a derivative of those words (including post-nominals), unless the solicitor is a specialist accredited by the relevant professional association.